Biba Outfit Photographed On The Sussex Downs
I was a young fashion photographer’s assistant who had also photographed racehorses trained by my father. ITV heard the story and wanted to interview me with pictures of girls and horses. In this picture shot for Biba’s, a world famous boutique in Kensington High Street in the 60’s, I decided to combine them both.
I borrowed the 20mm lens and the 250 exposure back from my boss, John Cowan, whose studio was used in the 1966 cult film Blow-Up and set off for Sussex. The 20mm lens had only just been introduced and was the first of it’s kind.
Technical Details:
Camera: Nikon F
Lens: Nikkor UD Auto 20mm f/3.5
Motor Drive: 250 Exposure Back
Film: Bulk Ilford FP4
ASA: 200
Exposure: 1/250 at f/5.6
Developer: D76
© 1966 John Hooton Photography
Biba Outfit Photographed On The Sussex Downs belongs to the following groups:
Blast from the Past, Fashion and Editorial Photography, Film Photography and South East UK Available for sale asGreeting Cards, Matted Prints, Laminated Prints, Mounted Prints, Canvas Prints, Framed Prints and Posters

Shelly Hiebert
This is nothing short of Classic John…something to be proud of!
John Hooton replied
Thank you Shelly. It’s interesting to see how the fashions have changed. Note the riders are not wearing hard hats or helmets. That would be forbidden in this day and age.
Maximus
sorry to sound old fashioned, but that’s real photography. :)
John Hooton replied
Thank you Maximus. It was certainly a different era from a technical point of view. Never the less, like today, it was the end result that was the only thing that really counted.
C J Hummel - ...
OMG Biba, that is a moment back to the future.
What a stunning photo and the added commentary just brings it even more to life.
Beautiful. You lived the life many on RB wished they could
John Hooton replied
You remember Biba CJ?! It was THE place for a girl to go shopping in the 60’s. Didn’t break the bank either. Cash was king and credit cards hadn’t been invented! Thanks for your comment, happy to take you to the twilight zone. :-))
Arrowman
A classic shot John !
John Hooton replied
Thanks Colin. Are fashion photographers as adventurous today as they were in this era? We were always in search of exciting pictures, smoke bombs, aeroplanes, trampolines in the street to get models airborne, it was a great to get out of the studio!
C J Hummel - ...
I remember Biba from the mid 70’s. I was a follower of fashion in those days.
maka1967
Excellent work! So atmospheric.
John Hooton replied
Thanks Maka, much of the atmosphere was early morning mist!
jwinman
wow! cool shot!
John Hooton replied
Quite dangerous too if I remember rightly. With this lens exaggerating distances, my instructions to the riders was “as close as possible”. They cleared by about 18 inches. Luckily the model had her back to them and was unaware of the impending peril! On this occasion my only direction was “DON’T MOVE!”
jwinman
no kidding!
blamo
I am was around 11 when this was taken everyone i have spoken to from thoose days seem to have very fond memories of the time .I see Barbera hulinuki the Biba founder a couple of years back in London at a co i used to freelance for she is still going strong in America and does a lot of interior design work
Beautiful retro image
John Hooton replied
It really was a great time. In 1966 I had the privilege of witnessing the making of Blow_Up the cult Antonioni film about a photographer who inadvertently photographs a murder. It was filmed at John Cowan’s studio during my last year there as his assistant.
blamo
great film recall seeing that in the 70’s ZP
And this multi camera shoot and slow mo supurb filmsoundtrack
blamo
was a good one also
John Hooton replied
Yep. Saw that one in Milan. My anarchistic Italian girlfriend at the time loved the blowing up of all that consumer crap!
blamo
bellisimo
Etienne RUGGER...
That’s original, cool, old school and perfect !!
I love this
John Hooton replied
Thank you Etienne. There was no Photoshop in those days so we had to live dangerously!
3XEternity
nice shot!
John Hooton replied
Thank you 3X. This was one pose and stick to it. Those horses were very close so I told the model who was blissfully unaware of the danger “Don’t MOVE!”
matt572
This is brillant…
John Hooton replied
Thanks Matt, it reminds me of younger days, career beginnings and slow motor drives!