(Printed to fit A3)
“Why sheep?” has to be the most frequent question I encounter. It would be easiest to answer, “because they are sheep” – but that would only be a lazy excuse for an explanation. The more involved reply would have to be somewhere between, “Because they are really just people in sheep’s clothing, pretending to be really cool,” and “Because they really are just sheep, even though you might recognize yourself or those you know in what you are seeing.” Or maybe it’s just because they are slightly insane with lots of cuteness appeal. Truth be told, they are messengers of insane moments around us, fun things awaiting us, and focal points of special things in life that often slip by unnoticed. What’s more – and being the peacenik creatures they are, the sheep love being part of a greater cause: bringing 14 months of joy and whimsy back to a world that seems to be going all wrong.