Using Art Subjects to Target Shoppers
Let’s look at the subjects that people favor when purchasing art. By extension and personal experience, these are big buckets that are searched for often, but are hard to win through search engine optimization and expensive to buy through pay-per-click advertising.
In a survey of 2,000-plus art buyers ages 18 to 65 (selected based on their previous purchase of art), shoppers aged 45 and abov…
Relationships Sell Art
Press mentions are hard to come by, but perform remarkably well in terms of exposure and sales. Recently, RedBubble artists have received press on these sites:
- BoingBoing
- SlashFilm
- Topless Robot...
Interview with Glennis Siverson
Glennis Siverson is one of RedBubble’s top sellers when it comes to wall art. So I strapped her down and prodded her until she told me how she does it.
^Stillness…
Guerrilla Marketing
Both guerrilla marketing and viral marketing are a forms of promotion that rely on time, energy, imagination and knowledge instead of cold hard cash. They’re about coming up with a unique idea that will capture people’s attention and imagination and will get you noticed.
!http://...
Lasse Damgaard
Lasse Damgaard is a 19 year old photographer from Denmark. He is also one of RedBubble’s top sellers when it comes to wall art. Let’s find out what Lasse is doing so right.
Vitals:
Works on RedBubble: 41
Artwork descriptions: short and descriptive, no bling
Tags: 5-10 main key words per image
Groups: member of 1 geographical group…
Viral Marketing Basics
Someone comes into work with a sniffle and a cough, next thing you know the whole office has it. Then everyone’s partners and kids seem to have it. Before you know it, half the neighborhood seems to be coughing and sniffling.
This is a virus. And typically they are not very nice.
Someone in the office sees a funny commercial online and bursts into laughter in their cubicle. In fact, it’...
Is the internet enough?
Before I found RedBubble, my experience of artists was through art galleries. Many of these artists struggled with creating and maintaining an online portfolio. Let’s face it, if you are an artist, you want to make art – not learn how to build websites.
Those artists were still able to market themselves and make sales. Many of them were early career and emerging artists just like you and me….
Facebook as a marketing tool
Facebook deserves marketers’ attention
_We’re still in the first inning of the social media game, yet the urge to pick winners is strong. Anyone who’s trying to make sense of all the activity right now is being whipsawed. A year ago, MySpace was all the rage, then YouTube took center stage last fall. Early this year, everyone was atwitter about Twitter and now Facebook is growing like kudz…