Shop

Journal

Creating email signatures

Every time I get an email from a certain imaginative colleague, I’m reminded that a well designed email signature is a fantastic, subtle and effective way to remind people you are creative. Not only does it help inject your personality into every email you send, it also works as a wonderful little promotional tool for your latest event or exhibition, a series af artworks you’ve just completed or as a link to your profile. Below are links to information showing how it’s done and ideas on how to create an eye catching email signature that shows off your creative skills.

  1. How to design a signature for your email
  2. The art and science of the email Signature
  3. How to insert a graphic or animation in your outlook email signature
  4. Create email signature in your gmail account
  5. Email signat

Gaining Exposure by Writing Articles

When it comes to promoting yourself online and in the real world, often the same principles apply. In addition to using tools like Facebook and Twitter, it’s a good idea not to overlook some of the more traditional methods for getting your work noticed. One method for gaining more attention and exposure as an artist is by writing and distributing articles.

You may take for granted the knowledge and expertise you have but often our experiences are more valuable and insightful than we realise. As a starting point, don’t be shy about sharing your experiences and knowledge in a journal entry. RedBubble is always a useful testing ground and a great way to solicit feedback and build confidence, but you should also think about how you can share this information outside RedBubble.

Potenti…

How to get your work displayed in shops

Next time you have coffee in your local cafe, wander into the lobby of a hotel or have dinner in a restaurant there’s a good chance you’ll spot some artwork. Sometimes it’s generic, mass produced prints you know have cost next to nothing and other times you’ll spot original art or unique prints.

While the big chain stores may have someone in an office somewhere, selecting works to purchase in bulk, there’s a good chance that the person serving your coffee in the local independent cafe is also the owner. So if you’re brave enough to ask, there might be an opportunity to get your work in front of many more sets of eyes. There are a number of things you might want to consider first:

  1. Are you interested in selling your work to the business owner?
  2. Perhaps you’re happy to have your work displ

Promotion Tips for Valentine's Day

February 14th is Valentine’s Day. Some people see it as a great excuse to shower their beloved with gifts. For others, it’s a tradition that’s become far too commercial. And some single people see it as a great excuse to protest by sitting on the couch eating a whole bag of corn chips and watching Fight Club (highly recommended if you’re unattached). Whether you personally love it or hate it, many people see Valentine’s Day as an opportunity to show someone they care, and they put a lot of thought into what to give their loved one on the day. If they’re ordering something online, chances are they’ll be thinking about doing it quite soon.

So for those who are interested in tips on selling and promotion, there are a number of opportunities this goey…

10 promo ideas for beginners

If you’re not used to promoting your own work, writing articles or showing off your talents, there are some simple things you can do to test the waters and build confidence. Self promotion needn’t always be about saying ‘here, look at my art’. Your expertise, experiences and knowledge are just as good advertisements for you as an artist:

  1. Write a journal about an art event, gallery opening or exhibition you’ve attended.
  2. Sell someone else. Tell us about another artist you’ve spotted. Interview them.
  3. Give us a behind the scenes look at how you work. Show us pictures.
  4. Share hints and tips or write up a tutorial or ‘how to’ about the techniques you use.
  5. Share some great resources you’ve found online.
  6. Let us know about a big exhibition or show that’s coming to your town.
  7. Collaborate on a

Search Engine Optimization (SEO) is Not Scary.

Firstly, what is Search Engine Optimization (SEO)?

When you edit (fine tune) your web pages to accurately describe the content on the page, you’re optimizing for search. Search engines will scan your website, index the content, and use it to deliver [what they feel] are the best results to the searcher – hopefully your web pages!

Why is this important?

The better you rank in Google, Yahoo, Bing, etc., the more “free” natural (aka organic) web traffic you receive. And we’re all hoping that those shoppers convert into buyers.

WWGD – What Would Google Do?

Google is clear about the steps that website owners should take in order to rank highly in natural search results. And while search engine optimization isn’t hard nor scary, it’s a marathon and not a spri…

The Soft Sell - Creating Sales Through Non-Salesy Actions

You can reach a lot of people using the Internet, but creating personal and lasting relationships is a more difficult task. It requires an openness and reciprocity that doesn’t come easily to most people. Not that we artists don’t have the ability, but exposing ourselves emotionally outside of our art takes practice and a thick skin.

There’s also a tension between wanting to sell our art and not wanting to be too salesy nor abuse others with self-promotion. So, how can we promote ourselves using a ‘soft sell’ or ‘no sell,’ yet create sales?

Here are a few ideas that members have shared in the Selling Group.

1. Share information, help others, and give encouragement on RedBubble

It’s easy to get mired in the minutia of everyday life. No one ca…

Using Facebook to Sell Your Art

For all of their pluses, there are plenty of confusing aspects of Facebook and Twitter.

The biggest positive is that Facebook and Twitter leverage your relationships with contacts. And we all know that relationships help sell art. Additionally, Twitter allows you to “follow” people that broadcast information and links that can broaden your understanding of topics, industries, etc.

For example, I follow 100+ t-shirt designers via my Twitter account, and have found that the their tweets keep me “in the know” about seasonal and pop-culture merchandising trends. RedBubble has both a Facebook page and Twitter account.

Back to Facebook. As an artist and designer, Facebook can be a great awareness builder and sales driver.

Here are three easy ways to promote your art and

Yes, You Can Sell Your Art

The Selling articles detail tactics and marketing channels that you can use to sell your art and design. And while we’ve received great feedback about these practical tips and tricks, this is a good juncture to step back and discuss the mindset and culture of selling art.

As a photographer and printmaker, I wish that people would simply see and buy my work. And sometimes this happens. However, an impulse purchase is counter to how many art sales happen. Most enthusiasts and collectors want the same emotion from the art buying experience that they get from from the viewing experience — a connection, a feeling, a memory, an aspiration, etc. After all, relationships sell art.

So, what does it take to sell your art? A sampling of RedBubble members that have demonstrated a dedicati

Using Email Marketing to Sell Your Art

Email marketing is a powerful tool that should leverage your existing relationships with family, friends, previous customers, clients, and acquaintances to create awareness and sales.

You can also purchase email lists that are targeted to people that are apt to buy art or apparel (corporate art buyers, retail shop owners), however, the fastest way to lose credibility is to send a bulk email to strangers without providing context, purpose, and pointing out an immediate benefit to the recipient.

Always ask yourself what job the email is doing for the recipient. What’s the benefit?

OK, you’ve decided to send a mass (aka bulk) email. Now what?

1. Identify your mailing list
Your list can be your webmail contact list, an export of your computer’s address book, Apple or Outlook …