Gaining Exposure by Writing Articles

When it comes to promoting yourself online and in the real world, often the same principles apply. In addition to using tools like Facebook and Twitter, it’s a good idea not to overlook some of the more traditional methods for getting your work noticed. One method for gaining more attention and exposure as an artist is by writing and distributing articles.

You may take for granted the knowledge and expertise you have but often our experiences are more valuable and insightful than we realise. As a starting point, don’t be shy about sharing your experiences and knowledge in a journal entry. RedBubble is always a useful testing ground and a great way to solicit feedback and build confidence, but you should also think about how you can share this information outside RedBubble.

Potential audiences outside RedBubble could include anything from blogs or magazines to your local paper. If you’re submitting an article that will be posted online, it’s helpful to link keywords in your articles to work in your RedBubble portfolio. This can help you achieve a higher ranking in search results. For example, if you’re writing about Yosemite National Park, link to your images of Yosemite. You could also consider adding a small byline and link to your profile in the footer of the article.

If you’re not yet confident in writing about yourself or your art, you could start by writing about a local event, an art opening, museum visit or another topic that’s important to you. This kind of subject matter may be of particular interest to a local paper or publication. You could also share techniques and lessons learnt in the form of tutorials.

Once you’ve written some good content, published a journal or had an article posted on a blog, think about how you can get it in front of a wider audience. This might mean posting it as a note on Facebook or dropping an email to your local paper to see if they’d be interested in publishing your story. If you’re keen to explore article writing further, the following links are full of ideas and additional information:

  1. The art of writing catchy articles: 11 Simple Tips
  2. How to start writing quality articles for blogs and article marketing
  3. The complete beginner’s guide to writing articles
  4. Writing for your local newspaper
  5. How to write about local events

If you’ve had articles published on blogs, in the local paper or in a magazine, we’d love to hear how you went about getting your work noticed. What did you write about? Who did you contact? How did you promote your article? If you have any handy tips for those who are starting out, we’d love to hear about them in the comments below.


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