selling

Shout

This promotion is a great opportunity to market your art. It’s also a good opportunity to do a bit of ordering for the holidays – which will be here before we know it.

Make It Better

15% off framed and canvas prints is a pretty good savings, but you have the power to make it an even better discount for shoppers.

Here’s an example of the discount you can boast when you lower your margins temporarily for this promotion. For example, by lowering a mark-up from 30% to 15%, you can market your prints for 25% off.

Come and Get It

Here are a few ways to get the word out about this promotion:

1. Announce the sale in a journal article and suggest a few best-selling (or new) designs to shoppers.

2. Use your blog, social networking hangout, or other webpage to promote your sale. You can use the graphics that we provide below, or create your own. If you create a graphic (or template) and want to share it with other RedBubble members, simply link to it in the comments area below.

3. Create a unique sales event about:

1. New Work – “See my newest artwork and get 25% off. Framed and canvas prints start at under $x!”

1. Seasonal Sale – “Eliminate the last minute gifting worries at holiday time. Get unique framed and canvas prints on sale now.” If you have any holiday-themed artwork, you might want to link to a few from your profile page.

1. Series Sale – Use your Profile page to suggest artworks that can be paired, e.g., “Buy this pair of Paris prints for under $x.”

1. Limited Editions – Offer an artwork for the week of this sale only. Then put it in storage for 6 months. Limited Editions and sales promotions work well together.

1. Newsletter Special – Send news of the sale to a hand-picked group of contacts. If you have a large contact list or are concerned about spam filters, services such as Campaign Monitor allow you to send emails for 1 cent per email. Plus, services like this one offer free email templates that do not require a knowledge of programming languages such as HTML.

If you send an email, remember to: only use a list of people that agreed to receive your emails; note the promotion deadline; check your links. More email tips are here.

1. Raffle – This idea is a bit more work, but you can post a contest/raffle on your Profile page. E.g., “Buy now and be entered to win an original artwork. Send me a quick note at the end of checkout (there’s a field for this on the final page of checkout) and I’ll enter you in quick and fun drawing to win my artwork named “x.”

FYI, in the U.S., you need to allow a “no purchase necessary” option, e.g., allow people to email their entry without purchase. You can put this in small type using the ^ character on either side of your text.

Dig It

The price you and shoppers see has already been discounted by 15% on RedBubble pages and in the cart.

Happy selling!

The RedBubble Team

p.s. If you have an interest in learning more sales techniques, check out the Sales Group and our free Selling tips and tricks.

All Things Must Pass

Offer ends:
Thursday, August 27th, 10:00 a.m. EST (Melbourne, Australia)
Thursday, August 27th, 1:00 a.m. BST (UK England – London)
Wednesday, August 26th, 5:00 p.m. US Pacific (California, USA)
Time converter tool

From Me to You

Promotional Images for RedBubble, blogs, MySpace, etc.

Below are a couple of graphics that you can use on your RedBubble Profile page, blog, MySpace page, etc. If you’re a Photoshop wizard, you can place your work in the frames and on the canvas images in these graphics. If these images are not your cup of tea, feel free to make your own obviously.

On a Mac, hold down the Control key and click the mouse. Download the linked file. On a PC, right-click on the image and download the file.

1. Instructions for placing this image on your RedBubble profile page are here.

1. Instructions for placing this image on your blog, MySpace page, etc. are here.

Promotional Images for Facebook

Below are two images that can be used in Facebook ads or on your profile page. For more information about using Facebook to promote your work, click here.

On a Mac, hold down the Control key and click the mouse. Download the linked file. On a PC, right-click on the image and download the file.