Optimize Your Profile Page for Sales
Your Profile page and Bubblesite are your consumer-facing galleries (some would say shops or storefronts). Here are some simple ways to make them both visually appealing and sales focused.
A brand called you
Your Profile page should contain an image of you. Many artists dislike this idea, but a happy, smiling image of you helps buyers connect. A photograph, painting, etching, drawing, e…
Using Facebook to Sell Your Art
For all of their pluses, there are plenty of confusing aspects of Facebook and Twitter.
The biggest positive is that Facebook and Twitter leverage your relationships with contacts. And we all know that relationships help sell art. Additionally, Twitter allows you to “follow” people that…
Yes, You Can Sell Your Art
The Selling articles detail tactics and marketing channels that you can use to sell your art and design. And while we’ve received great feedback about these practical tips and tricks, this is a good juncture to step back and discuss the mindset and culture of selling art.
As a photographer and printmaker, I wish that people would simply see and buy m…
Using Email Marketing to Sell Your Art
Email marketing is a powerful tool that should leverage your existing relationships with family, friends, previous customers, clients, and acquaintances to create awareness and sales.
You can also purchase email lists that are targeted to people that are apt to buy art or apparel (corporate art buyers, retail shop owners), however, the fastest way to lose credibility is to send a bulk email …
Using the Group Sales Widget to Attract Art Buyers
We previously talked about how RedBubble Groups bond artists by subject matter, and how they are also powerful search silos (marketers call them verticals) that can direct shoppers to targeted subjects...
Using Art Subjects to Target Shoppers
Let’s look at the subjects that people favor when purchasing art. By extension and personal experience, these are big buckets that are searched for often, but are hard to win through search engine optimization and expensive to buy through pay-per-click advertising.
In a survey of 2,000-plus art buyers ages 18 to 65 (selected based on their previous purchase of art), shoppers aged 45 and abov…
Using Tags to Attract Targeted Art Buyers
In the journal post titled Relationships Sell Art I reasoned that each artist is their best salesperson; that establishing a relationship with shoppers and buyers through context – a story about the artwork – can aid sales. Most buyers want details that can be shared when they’re asked about the print, t-shirt, cal…
Using Twitter to Sell Your Art and Your Story
Twitter.com is mainstream due to exposure from Oprah Winfrey, Ashton Kutcher, and a number of other high-profile players. The now debunked rumor (in the U.S.) was that a Twitter television show (that box people watched before the Internet) was in the works.
A quick, boring background: Twitter is a self-described “service for friends, family, and co–workers to commun…
Relationships Sell Art
Press mentions are hard to come by, but perform remarkably well in terms of exposure and sales. Recently, RedBubble artists have received press on these sites:
- BoingBoing
- SlashFilm
- Topless Robot...
Interview with Glennis Siverson
Glennis Siverson is one of RedBubble’s top sellers when it comes to wall art. So I strapped her down and prodded her until she told me how she does it.
^Stillness…