Eat It Up Kids
Eat It Up Kids
I’m aware the greedy rodent analogy has been used before, but having experienced first hand with my children recently the power of global brand marketing, I thought this idea expressed my concerns. Actually physically consuming the brand message has got to be the ultimate result of a targeted campaign. The charity Childwise estimated that children in the UK spend £4.2bn annually. Other figures suggest that children assert an influence over almost 10 times that amount, the term used is Parent Pester Power.
Source: The Guardian
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hikickry
i dont think your ever going to run out of inspiration are u, there are just too many issues out there
nofrillsart
Nice one!
thickblackoutline
too true…!!
Frank Stillitano
Yeah I have watched a documentary on how the big corporations get the best child psychologists money can buy to work out how to make the most of pester power. My advice is to minimize the amount of commercial television they watch, ideally reduced to nothing. Good excuse for a regular trip to the local playground!
Good work!
rubyred replied
Thanks for the comment Frank. My kids watch very little TV, they’ve got a short attention span when it comes to the box – thankfully. They’ve never seen a Mickey Mouse cartoon or film, yet they know who he is and what he’s about. Scary how they absorb stuff around them at school and the wider world.
Cathie Tranent
Ah yes ….. the PPP.
Fortunately, we instilled in ours the fact that it doesn’t work – and in fact has the opposite effect on us!! Great tee!
gypsycaster
Excellent! (‘they’ happen to be one of my pet peeves on almost every level)