Today I received an email from Red Bubble displaying the “Top T-Shirt, Sticker, iPhone Case and Print Designs”. It states that the pictures that follow are what RB RECOMMENDS! Really? After scrolling down past the “Splendid T-Shirts” (9), “Magnificent I-Phone Cases” (3) and “Sweet Stickers” (3), I found the “Sensational Prints” (3). The 3 “Sensational Prints” were a stylized car, “Trollkins” (use your imagination!) and a girl playing hide-and-seek with a sheep! Trust me! That will not appeal to any of my clients or friends!
However, I decided to humour Red Bubble. So, I clicked “show more”. Big mistake! The page that came up said that these were “Perfect Prints Helping You Win At Gift Giving”. ARE YOU KIDDING!??? I clicked on the “top selling” and “most popular” photographic prints. Another big mistake! Not only are these not images you or I or our clients would put on our walls, 80% of them ARE NOT PHOTOGRAPHS!!! They point out that they are showing the “most popular” photographic prints out of over 4 million prints! Take a look here!
Who puts these marketing ideas together? Who makes the selections? Are they not seeing the gorgeous, inspirational artwork that I see on Red Bubble on a minute-to minute basis?
My only conclusion is that they MUST be KIDDING! The joke is on us! They are having a good laugh at us and our beautiful fine art productions. There must be a market for what they like to promote. But their market and our market is not the same market! I urge Red Bubble to promote what they wish but make sure the product fits the market! Please don’t be sending promotions like the one I opened today to any of my mature, respected-in-their-community, adults. They are really going to be wondering about the company I keep!