Coke at Zenith Apartments by Rod Kashubin


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One evening few years ago I was walking at the Kings Cross suburb of Sydney. It was already dark, but a high-rise building above me did not have a single light in any of its 350 rooms. It was a somewhat scary to stand by this huge abandoned giant in a centre of the city. The sign on the top read “Millennium Hotel”. My mind started to picture apocalyptic stories about what might have happened to it in few years past the new millennium. I didn’t know that time that it was closed for the complete renovation. And here we go, $98m and few years later building is transformed into modern 37-storey Zenith Apartments tower. What a stunning view over the city it must be from its roof top.

P.S. The Coca Cola Billboard is a character itself being the heritage-listed and largest billboard in the Southern Hemisphere.

This is a vertical panorama or a vertorama as it is called sometimes. I took 2 sets of 3 AEB shots from a tripod (one centering on the Coke sign and another one for the top of the building). Those were later combined into a single HDR (4129 × 4720) and then tonemapped.

Location: Darlinghurst Road, Potts Point, New South Wales, Australia

> featured in HDR Photography (13-Sep-09)

From my photoblog at

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  • Philip Johnson
    Philip Johnsonabout 5 years ago

    good shot congrats

  • Thank you Philip

    – Rod Kashubin

  • Bradley Old
    Bradley Oldabout 5 years ago

    Lovely image ;-)

  • Mark White
    Mark Whiteabout 5 years ago

    Great capture, Rod. The angle and HDR work well together :-)

  • D.M. Mucha
    D.M. Muchaabout 5 years ago

    cool shot

  • Karen Stackpole
    Karen Stackpoleover 4 years ago

    Please enter this in our group

  • PhotosByG
    PhotosByGabout 2 years ago

    Hello. I host a group called Inner-city Suburbs and the group is for quality photos of the inner city suburbs of Brisbane, Sydney and Melbourne and I was wondering if you’d be interested in adding this photo to the group please? Thank you, Graham.

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