ADVERTISING TIP #1 - Using Science by Octochimp Designs

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There are three key elements to modern advertising. Here is instalment number 1 – pretending “science” is an ingredient.

..and see below for a real example of this kind of advertising. In this one the ‘expert’ steps in and explains that the product works because it contains a special ingredient called ‘intelligence’. How can we argue with that? And when asked “how does it work?” she simply restates the claim of What it does, and completely side-steps the How part altogether.
When I see this kind of advert I wonder if I’m meant to be wearing my “I’m with Stupid” T-shirt (you know the one with the arrow pointing upwards at my own head).


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  • vampvamp
    vampvampover 4 years ago

    of course, how or why would you think anything else?!! cool dude! :)

  • thanks V. Yes, there’s no need to explain when you have ‘science’ as an ingredient. That’s some powerful stuff.

    – Octochimp Designs

  • Wolfdocter
    Wolfdocterover 4 years ago

    Dude, is that Mr. Bean?

  • haha, no but it may as well be. This man is a fabrication known only as ‘an expert’. You may recognise him from many other adverts.

    – Octochimp Designs

  • Matthew Chamberlain-Keen
    Matthew Chambe...over 4 years ago

    Nice shirt :)

    Also, why on earth would anyone deliberately script the advert like that – it was dreadful :P

  • thanks Matthew. I know, it made my skin crawl like there was a thousand tiny ‘stupids’ all over me.

    – Octochimp Designs

  • Edzie
    Edzieabout 4 years ago

    Yeah, I spotted that flaw in the add. I’m glad to see I wasn’t alone!! (I wonder how many sat there and just said, “Oooooh! Aaaaah! Wow!”). Wondered how I could spoof it, but you’ve done well.

  • :) I’d like to think it was a flaw, but it seems more like it did follow the standard advertising formula. Sadly that formula includes liberal doses of “yes we think you’re stupid” and a sprinkle of “why should we give you a good reason to buy it, when we don’t have to?”

    – Octochimp Designs

  • oh, and thank you. :) yeh, I too have wondered if it even seemed at all strange to anyone else. hehe

    – Octochimp Designs

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