Usefulness of the QR codes and mobile coupons by the branded companies

How most important brands like Starbucks and Macy’s are using QR codes and movable coupons As advertisers keep on to look for anonymous, stand-out ways to employ clients, two still-young technologies have emerged as helpful, personal, mobile marketing apparatus that are changing the way advertising campaigns are deliberate and mobile coupons are delivered. Statistics on text messaging and QR codes have taken the advertising world by storm in recent months, and while text marketing stands as the clear present head given the worldwide fame of text messaging, both offer retailers an opportunity to communicate on a far more personal extent than customary print and even online advertising ever could. Opinions still diverge on which is the chosen format, and surely there are recompense and disadvantages to both.

Whereas SMS marketing has the potential to engage the 90 percent of (or nearly 280 million) Americans who send and receive text messages, QR (or Quick Response) codes involve a scanning technology currently utilized by only 25 to 30 million people in the U.S. On the other hand, QR codes don’t necessitate retailers to obtain a short-code, often a time-consuming procedure, and due to being relatively new to the scene, a QR code-driven campaign is still viewed as having a certain level of “cool”. In any event, both technologies present retailers with an occasion to connect with customers in a one-one-one manner that continues to make them the promotion vehicle of judgment for makers of everything from soda to sweaters and for everybody from political candidates to pro sports teams.

Starbucks, which recently won high honors as the 2010 Mobile Marketer of the Year, has merged SMS technology with GPS capabilities to run mobile initiatives that are store-exact. Macy’s has utilized QR codes to offer shoppers with fashion instructions and product details. Even President Barack Obama utilized text advertising during his 2008 presidential crusade. Regardless of how a mobile initiative reaches its goal, the typical result puts mobile coupons in the hands of choose-in consumers who are far additional likely to act on different offer than are random newspaper readers or Web surfers. Any mobile initiative, whether SMS- or QR code-based, is fueled by prompting consumers to make the first move, enlisting them in a targeting, track able database that is then used by a retailer to send mobile coupons, dissimilar offers, business updates or any other relevant messaging.

The way out is amassing the suitable database, and Sprite recently struck gold when it rode the reputation of the NBA Slam Dunk Contest to reach an audience with a text marketing fight that began by asking in-venue fans and those watching on television to text in to vote for contest’s top dunker. The campaign ignited a huge victory for Sprite, the NBA, and broadcast partner TNT. While the average local business hasn’t the wealth to launch a parallel mobile initiative, the advent of shared short code text message marketing now provides those same opportunities, and small- and medium-sized businesses are gradually getting on board to realize the benefits of running a mobile marketing campaign. Local bars send out Happy Hour reminders at lunch and see profit later that day. Flower shops send anniversary and birthday specials to date-specific clients. Dentist offices subject engagement reminders to patients due for a sixth-month checkup. And salons fill openings caused by late cancellations and fill chairs rather than sit idle.

The possibilities for business owners to communicate with customers are still being realized, and every day, additional and additional advertisers are wondering not “How can I use mobile marketing?”, but rather, “How can I not?” To issue your first orders please create a “project”. By doing so, future orders can be arranged and you will maintain general survey. Still not convinced? To know more about what is SMS marketing please sign up now and try a free trial with TXTin at www.txtin.com.

Usefulness of the QR codes and mobile coupons by the branded companies

robbiethayer

Joined July 2011

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