Hanoi, Vietnam. The mere bicycle has been ingeniously transformed into a multitude of roaming, transportable retail stores including clothing, groceries, flowers and soup for lunch to name a few.
Retail on wheels is one up on the pop up shop concept. I suggest it’s the ultimate solution to reaching your target audience, bringing the brand experience to you..direct. If you don’t like your current location, just flick the stand up and walk down the street with no lease to consider.
Of course it all looks slightly romantic when you travel through the country catching only a glimpse of their culture and daily life. The Vietnamese are a very industrious people chasing a dollar (Dong) and in almost every instance with a broad smile.
Making a living on a bicycle is just one of the many fascinating aspects of any visit you make to Hanoi.