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What? by Rhoufi

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$2.50


A shopfront in Melbourne uses a 3D lure to draw you to their window.
Through multiple, illuminated peepholes in the black window,
you spy a partial sentence,
a word or two of subliminal enticement.
 
You approach, drawn by curiosity and wonder.
Oh so clever, you think!
The sentence widens, the trap closes,
the meaning reveals itself;
a striptease of words.
 
And finally you are there, nose to the glass,
peering in through the gratifying portal,
down on some object you never needed, don’t want, will never need…
… but now feel compelled to buy;
something cheaper here than anywhere else in town.
 
You turn away, feeling manipulated, violated;
an attempt has been made on your life;
your needs have been exchanged for wants;
your self-sufficiency traded for desires.
 
You have been modified without your knowing.

 
Single photograph; no composites; no digital manipulation.

Tags

marketing, advertising, manipulative, lure, 3d

To reveal art and conceal the artist,
is art’s aim.

Oscar Wilde – “The Picture of Dorian Gray”

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Comments

  • Rhoufi
    Rhoufiover 2 years ago

  • A shopfront in Melbourne uses a 3D lure to draw you to their window.
    Through multiple, illuminated peepholes in the black window,
    you spy a partial sentence,
    a word or two of subliminal enticement.
     
    You approach, drawn by curiosity and wonder.
    Oh so clever, you think!
    The sentence widens, the trap closes,
    the meaning reveals itself;
    a striptease of words.
     
    And finally you are there, nose to the glass,
    peering in through the gratifying portal,
    down on some object you never needed, don’t want, will never need…
    … but now feel compelled to buy;
    something cheaper here than anywhere else in town.
     
    You turn away, feeling manipulated, violated;
    an attempt has been made on your life;
    your needs have been exchanged for wants;
    your self-sufficiency traded for desires.
     
    You have been modified without your knowing.

     
    Single photograph; no composites; no digital manipulation.

    – Rhoufi

  • Mel Brackstone
    Mel Brackstoneover 2 years ago

    I’m pretty much immune to all this stuff, thankfully! Makes for an interesting picture here though!

  • abigcat
    abigcatover 2 years ago

    Love the writing, so explicit and simple, like the picture as well, very interesting concept, I’m not in the buying market myself but can appreciate the villaineous thoughts behind this and the desperate need of the seller. :-))

  • Catherine Berger
    Catherine Bergerover 2 years ago

    Lovely and intriguing words and image :-)

  • Ben Loveday
    Ben Lovedayover 2 years ago

    The reality of marketing and advertising.

  • Georgie Hart
    Georgie Hartover 2 years ago

    Ha they’re seducing their customers with honeyed words of understanding about the pain of loosening the purse strings. Very cunning and rather cruel of them! Very well shot Rhoufi.

  • JanT
    JanTover 2 years ago

    Rather similar to viewing a movie’s manipulations. Works if one suspends disbelief. Nice work, R.

  • mordechai
    mordechaiover 2 years ago

    And I thought I was depressing!

  • When it comes to pessimism Mordechai, I have a 6th speed electric overdrive. Thank you for the feature.

    – Rhoufi

  • claireh
    clairehover 2 years ago

    Truly brilliant Rhoufi. You are so talented! The contrast of the black and red is so bold and packs a big punch in terms of the statement it’s making. It’s rather curious /cryptic wording. You shouldn’t have to pay for…I’ll ponder this for awhile, and wonder what it is they are trying to sell through this marketing strategem. Thank you for sharing your wonderful work with the RB community. :)

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