2 COLOUR PRINT ( BLACK + RED )
LONG LIVE FREE QUEBEC! was a controversial phrase in a speech delivered by French president Charles de Gaulle in Montreal on July 24, 1967. De Gaulle was in Canada on an official visit under the pretext of attending Expo 67. While giving an address to a large crowd from a balcony at Montreal City Hall, he uttered “Vive Montreal; Vive le Québec !” (“Long live Montreal, Long live Quebec!”) and then added, almost drowned out by the crowd, “Vive le Québec libre !” (“Long live free Quebec!”) with particular emphasis on the word ‘libre’. The phrase was seen as a slogan amongst Quebecers who favoured Quebec sovereignty, and de Gaulle’s use of it was seen as him lending his tacit support to the movement.