This mischievously jumped into my head as a play on the classic ‘I heart New York shirts’. To this day it’s still such a simple yet iconic image. I thought it could deal with a bit of a cheeky homage. Funnily enough KY also stands for Kentucky as well as lubricant, so I thought I should be a bit more specific.
This versions is ‘sans background’ to make the message more of a surprise.