Afri-Cola is a cola soft drink produced in Germany. The trademark Afri-Cola was registered in 1931 by the company F. Blumhoffer Nachfolger GmbH. The same company also produced Bluna, an orange soft drink. Today the brand belongs to the Mineralbrunnen Überkingen-Teinach AG.

In the hard competition of the sixties, Afri-Cola lost its influence on the German market. The* commercial designer and photographer Charles Wilp* started a marketing campaign to regain its image. The still-famous slogan is “Everything is in Afri-Cola…”.

Today the rights to Afri-Cola and Bluna are owned by Mineralbrunnen Überkingen-Teinach AG. This company tried, in 1998, to use the retro trend to reintegrate these products into the German market, with some notable success to date. The taste of the 1998 drink, however, differed from that of the original. Also, the caffeine content was 250 mg/L up until 1998, which is unusually high. At the re-release, it had a content below 150 mg/L so that the content does not need to be listed on the bottle.

However, the new recipe was unpopular. The mixture was again changed to taste more like the original one, the caffeine content was increased in 2005 to around 200 mg/L and caffeine was again listed as an ingredient on the label. This mixture was also not sufficiently successful and on April 1, 2006 the company changed back to the original recipe, with caffeine content of 250 mg/L.

Bluna is an orange soft drink produced by the German Mineralbrunnen Überkingen-Teinach AG, the same company, which produces the better-known Afri-Cola, since 1994.

In 1952, the company F. *Blu*mhoffer *Na*chfolger GmbH started to produce Bluna. It became a hit among consumers. In 1965, it also started being sold in cans.

Today, Bluna is sold in four flavors: orange (the original flavor), lime, lemon, and mandarin orange. It is sold in both 1- or 2-Liter bottles in stores and smaller 0.33-Liter bottles for restaurants.

Advertisement slogans for Bluna like “Sind wir nicht alle ein bisschen Bluna?” (“Are we not all a bit Bluna?”) and “Wie Bluna bist Du?” (“How Bluna are you?”) have been very successful and the former has found its way into everyday language as shown by it being mentioned on several different internet forums and blogs.


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