Jo O'Briencommunity ambassador


Business Photography

Before I took photos, I managed small businesses. Typically dry cleaners or art galleries (which have more in common than you could imagine). Sometimes I see astounding photographers and visual artists who should be living off their craft but can’t seem to get through the door.

I’m no expert on the topic of marketing, or business or finance, but I do know that burying me head in the sand instead of facing these areas is not going to help. And if I have to face it I might as well educate myself. Of course ‘educating myself’ doesn’t mean I need a degree in communications, but it does mean I need to think about the experiences I have buying art, what makes them good or bad, and decide to improve from what I notice. And it means that I need to keep my eyes open to the advice and information available all around me.

Selling Portrait Photography
The Photographers Biggest Marketing Sin
Your New Photography Business
Customer Benefits
Marketing For Photographers

  • Paul Louis Villani

    Paul Louis Vil...

    Never underestimate the power of knowledge!
    Thanks Jo.
    There’s alot of us floating around in this world who will benefit from reading these texts.

  • butchart

    butchart

    thanks for the references.. and good luck….....b

  • Mark German

    Mark Germancommunity host

    Thank’s for this Jo, will go through them today :)

  • Adrian Carmody

    Adrian Carmody

    I’m trying to fumble my way through all that now… the hardest thing I find, is trying to educate my “clients” on exactly what I am worth. It’s not easy, but at the end of the day, I need to confront it, or I’m going to spend a lot of time doing freebie crap, and never attaching a value to what my time and effort is worth

  • Melissa Kirkham

    Melissa Kirkham

    Thanks Jo I will read through it all after I have had a few coffees

  • Lee Burgess

    Lee Burgess

    You are a legend for sharing this Jo!! Thank you! :)

  • Erin Lyall

    Erin Lyall

    Much more direct than a communications degree. Don’t be fooled, they don’t teach this stuff at uni. It’s all strategic planning and crisis management. Thanks for the info!

  • Lisa  Jewell

    Lisa Jewell

    This is brilliant Jo – you are a wonderful soul :)) I’m sure a lot of people are going to benefit from your thoughts and research to date. I wish you well on your pursuit – I think self education is one of the better ways, to truly absorb and learn. XO

  • AlexMac

    AlexMacGreeter

    Jo thankyou so much for sharing these links, I have already saved them and will continue to go through them, the advice on these pages are so valuable and straight forward and I know for one, this is sure going to help me. Once again thankyou, thankyou thankyou :0)

  • Steven  Lippis

    Steven Lippis

    I’ve always said, you need to be a good businessman to be successful as a pro photographer, not so much a good photographer. Some of us are neither and will never make a living out of it. ;)

  • Colin Tobin

    Colin Tobin

    Thanks for sharing Jo. I skimmed through it and there is some extremely useful information there. I’m going to take a closer look later when I get home.

  • Barry W  King

    Barry W King

    Thanks for all this valuable info Jo.
    As a beginner to photography I’ll be returning to this many times.
    Very much appreciated.

  • Caroline Gorka

    Caroline Gorka

    Thanks for your time and effort Jo …I’ll have a good look through them..so much to learn.

  • Paul Scarsella

    Paul Scarsella

    wow thank you so much for this!!

  • Jules Campbell

    Jules Campbell

    Thank-you Jo :)

  • Carlos Teófilo

    Carlos Teófilo

    Thank you Jo.

  • Nanmarie

    Nanmarie

    I can’t thank you enough for sharing this useful information. It really is great of you to take the time to do this for us. Thank you Jo.

  • Nanmarie

    Nanmarie

    p.s. i think you are beautiful.

  • Jo O'Briencommunity ambassador replied

    awwwwww :)
    Now I’m blushing!

  • Daniel  Rarela

    Daniel Rarela

    whoa ho, thanks for this Jo! Definitely getting some useful information from these and I’m glad you posted it up!

    cheers!

  • Al Neaimi

    Al Neaimi

    You did a great Job Jo , Thankl you for sharing the info.

  • RichardV

    RichardV

    Excellent advice Jo. Thanks.

  • Charlotte Morison

    Charlotte Morison

    Thanks Jo, you’re always thinking! Not only of yourself, but thinking of how others can benefit too! This is why we love you!

    Still want my Black Belt photos done too! I go on Maternity leave at the end of May, so perhaps we can catch up then? Let me know.

  • blamo

    blamo

    these are very usefull thanks for sharing

  • Krisso

    Krisso

    Your timing couldn’t be more perfect. Thank you so much. You are always so helpful and full of great advice. Thanks again!

  • DaBimages

    DaBimages

    Hang on. Five minutes ago you’re telling us that making a living from our art isn’t our prime objective – “give it away! ” you say.

    Now you are suggesting we sell our soul/sole on the Internet.

    • mumbling**... If I didn’t know better, I would think this ‘Jo” character had been a recent ‘summiteer’.

    :)

  • Christi

    Christi

    Thank you for this. I am not a professional photographer but I have an interest in it and this will help me to learn more about it so I am grateful. Also I just have to say I think one of my favorite things to do is read all the comments people leave I can spend hours just reading those.

  • Jennifer Vickers

    Jennifer Vickers

    Great knowledge here tucked it all away thanks!

  • solareclips~Julie  Alexander

    solareclips~Ju...

    Thank you so much for the information Jo!! I bookmarked this page so that I can read and reference it often!!! Thanks again!

  • samcatt

    samcatt

    so how can i get myself noticed. im also at samcatt.deviantart.com

  • berndt2

    berndt2

    Thanks for that (now to find time to read them!)

  • Himiona Grace

    Himiona Grace

    just what ive been looking for. thanks you

  • shayne2011

    shayne2011

    “Sometimes I see astounding photographers and visual artists who should be living off their craft but can’t seem to get through the door.” Maybe because they refuse to compromise? Maybe because their artistic integrity is worth more than a few sales?

  • Paul Hamilton Photography

    Paul Hamilton ...

    thanks Jo – good resources are always valuable in our industry

  • mikepaulhamus

    mikepaulhamus

    thanks Jo, very good information to refer too – I believe I have a market but am the one with my head in the sand, not knowing how to approach the field of marketing, these resources seem to be a start in the right direction.

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