acrylic on paper
It is said that each woman is beautiful in her own way- the more so as in time the perception of
beauty and ideals is changing. Still each decade announces its ideal of perfect beauty formed by fashion, art, life style, or even the social movements. However nowadays by the means of mass media these ideals could have become quite oppressive. Various researchers are warning that by promoting an ideal
of feminine beauty that is impossible to achieve for the average woman, media is creating an increaseddissatisfaction with one’s body and appearance by millions of women . It is suggested that, on the one hand, this resulted in the widespread practice of dieting, called forth by the increasing media emphasis on slimness as an ideal body shape. Thus, for many women it is now ‘normal’ to be on a diet, even while being within the healthy weight range. Yet, as various studies indicate, such sensitivity to weight and body image, leads to stress, anxiety, lower self-esteem as well risk of developing eating disorders. On the other hand, the media is said to induce a notion, that success, achievement and happiness depend on the physical appearance: the right make-up, one’s hair fixed and coloured in a particular way, fashionable clothes, etc., that in turn result by many women in “narcissistic absorption with oneself – with one’s physical appearance” .
The women’s magazines are especially relevant here. Because of their specialisation and the
smaller scale of the (female) audience, women’s magazines are said to be particularly responsive to changes in the ideals of female beauty . Namely because of their specialisation and the audience, such focus often turns into promotion of a cult of femininity: cosmetics, slimming diets and exercising, fashion, etc., aimed at improving one’s appearance in order to be attractive (first of all and foremost for men) .