Do you feel trapped?
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When artists gain a following for their work, whatever style or subject they choose to feature may ultimately become their rut. You see, once an artist establishes him or herself with a subject or style, it can get extremely difficult to change direction without a drop in sales. Let me illustrate this with true stories.
Steve Doherty, the editor of American Artist Magazine, recently wrote a blog about how an artist friend complained about having to paint the same scenes over and over. This particular artist’s work is eagerly sought out by collectors, and yet, he was feeling trapped by his subject matter. Steve was amazed that this artist was complaining, and replied, Do you know how many artists would love to be in your place?
Another well known landscape painter, who happens to be a friend of mine, got tired of painting the moody landscapes he is known for, so he set out to create a new body of work featuring portraits and figurative paintings. As you may well have guessed, sales of these new works were less than enthusiastic… even though the quality of the new work was evident, his collectors just weren’t interested in seeing their beloved landscape artist change his ways.
I have a coffee table style book on plein air painting, and if you were to browse the inside pages without having seen the title or book cover, you’d be hard pressed to guess to who did the artwork. The pages display well-executed, painterly plein air landscapes. I bought this book just because I was so tickled to see that this artist was capable of painting in a totally different style from the one he is known by… The Artist? Thomas Kinkade.
You might be wondering why Mr. Kinkade didn’t continue with these loose, thickly painted works. My guess is that his collectors became distraught – you see, ten years ago, I was working with a gallery whose owner had an original Kinkade in her collection. The painting she owned was one of his typical works. At about that time, Kinkade attempted to break away from his well known style. But like this particular gallery owner, some of his former collectors wondered if their purchases would lose value if Kinkade’s new works gained popularity.
Choose The Rut You Can Live With Forever
So what does this mean for us who are in the process of becoming well known? Taking the previous examples into consideration, it means that we should be careful about what kind of work we get famous for. In other words, we need to choose our rut carefully. And even though we do have the freedom to move in an altogether different direction, it’s also true that our collectors have the freedom to boycott that new work.
If you could make a great living doing one thing – what would that thing be? The more important questions is: How much do you love the process of making that one thing? While I’m not saying that you must paint only one subject – after all, we are artists and inclined to experiment .. what I am suggesting is that we should make sure that we enjoy painting whatever we choose our body of work to be. My friend Richard Schmid paints figures, landscapes, and still lifes, but he has developed his own style – a thread of similarity throughout all of his works. If he were to suddenly paint photo-realism (which, by the way wouldn’t appeal to him at all), his collectors would be loathe to begin collecting those new works.
See what I’m saying here?
So…. what if you are just really sick of painting the same old thing... and you must change or die? Well, you could paint the new style under another name. Even though folks out there will know that you are the same person, it saves the integrity of your previous body of work.
What Art Do You Love to Make?
The best of both worlds is being able to create what you want to, do it very well, and have a following of collectors just waiting for your next inspiration. If you’re just starting to market your work, why not make it something that you adore doing and will probably want to do for a long time to come.. so that when you gain a following for it, you won’t mind continuing.
How Do You Decide?
What have others told you that you are good at? Do these subjects match up with your passion? I try not to paint something just because I should. Yes, I want to make money, but if I can manage to build a body of work around what I love doing, and build an audience for it at the same time, then I’m living the life of a content artist. Are you painting a certain subject just because you’re more likely to make money at it? Think seriously… you may end up living in a prison of your own designing, especially if you get famous for something you have no passion for.
_________
I know what my feelings are on this subject and I would really love to know yours…most of us want to make money with our art….but what would we be willing to sacrifice to acheive that goal?...what if you start to sell your Landscapes and they sell really well…after say 20 years of slogging away at a day job, you are now making the money you always dreamed of from your art….then suddenly you decide you could not paint another Landscape if your life depended on it…but your buyers have no interest in the Still Lifes that now excite you so much…what would you do? go back to churning out those Landscapes the buyers and dealers gleefully collect, or decide that life is short and you would like to live it the way you want regardless of the loss of income, or change your name on the Still Life paintings to something else..Janis

H M Bascom
Excellent article Janis. Thank you.
Janis Zroback replied
You’re welcome Helen…
picketty
Yes Janis I have to admit to having two alter egos and I let them keep their work separate from mine….......................not that any of us exactly have a fan club, but when I did a brief stint at art school I was reprimanded for not having a distinct style. I applaud you for having a distinct and easily recognisable styole which we all love. I also love your comments, journals and writngs which are really inspiring
Janis Zroback replied
Thank you so much…I’m glad you enjoyed the article and my art as well..
Delphine de Noire
Another thought provoking artical. I’m not sure I have a style just yet. Like my mind, my art is still a little chaotic. But I’m working on both and this really helps. I believe one should follow ones own path, artistically or otherwise. No-one is static or one dimensional. We must reflect the changes with passion and resolve. In life and art.
Thankyou so much for your support and encouragement Janis.
Mx
Janis Zroback replied
You’re very welcome…what bothers me about the article is the ambivalence of her point of view…what is her real opinion?...even if you adore doing something, one day you will tire of it…are you then bound to continue because someone says you must? we have only one life…let us live it the way we think best…if you change styles mid career, and your income suffers, eventually your art will find a new market, just as it did the first time…and if it doesn’t?...well imagine spending all your days creating something you no longer love…that I think is a sentence I would not want to serve…
Hidemi Tada
very impressed janis. i refused any life style in which i had to be a slave. it was my way and it will be my way till my last day. i have not succeeded at all, but i want to proud myself on this point. thank you for your article Janis, i copied it in my computer.
Janis Zroback replied
I’m pleased it resonated with you…do what makes you happy…that is what success means…not sales…sales are nice, but if you are miserable then you are a slave…
Delphine de Noire
Yes, I see what you mean. I believe one should only create art that is passionate and right for oneself. Surely as artists we are free to create as and when we are inspired or motivated. I wouldn’t want to conform to any imposed edict. I do empathise with the need to survive, but at the expense of ones’ integrity. A fate worse than death…
Mx
Janis Zroback replied
I hesitated to mention death, but you are so right…that is what it would be for me…if my florals started to sell like hot cakes and I was forced to paint flowers forever and not when it suited me I would die…I love painting flowers, but only when I’m in the mood…poor Kinkade…forcced to paint only in a certain way because that is only what people wanted to buy from him…but he does not have to succumb…he can carry right on painting what he wants to paint…certainly that’s what the Impressionists did..in the teeth of opposition and critcism too..
FlowersEtc
If you were to start with several styles and varied genres, your followers would enjoy the excitement of watching you for new things. You would be wise to help your followers to develope an interest in your art by with those same varied styles. You have to create the antisipation of your art in the followers.
Or you can create your niche and style and stick with it and all that comes with being in a rut. Emotional worrying, is part of a rut as well.
Janis Zroback replied
Quite true Ann…I think getting frightened because your buyers want you to keep painting the same thing over and over again is terrible…what is the point of creativity then?
pat gamwell
It is much like actors “stuck” in the character roles they are famous for….they are “Fonzy” forever! lol:) I haven’t developed a style and probably never will because I enjoy sooo many different modalities. As my bio states…I didn’t even OWN a camera until I was 65 yrs old and have no visions of grandeur of being famous now,at the age of 70! lol:) I create for my own inspirational outlet and if others enjoy it along the way…wonderful! My work is selling, but I don’t get out and market as others do….I’m just toooo lazy and would rather take the time creating! lol:)
I enjoyed the article and can understand the emotional trap of “sameness”, but I opt for contentment in MY soul first….then that frees me to be more creative! I liked the idea of creating in a different name…I think it would work well. Thanks for sharing…look forward to more! Have a blessed day everyone.
Janis Zroback replied
Very well said Pat…life is too short..getting in a rut with art is like being on an assembly line…no one really likes it, but it’s a job…art should never be just a job…
Linda Callaghan
this one makes one think Janis….I have been saying to myself for a while now…I have no style as I am all over the place painting whatever takes my fancy…(but also enjoying myself tremendously)! I am not pushing my art for sale just yet but have had a few commissions and sales…which have been a little bonus. That aside I think for the professional artist out there they are recognised first by their style and do become famous because of it eg monet …and have a huge following. I suppose the bottom line is if you really want to live off your art then you have to churn out art that makes you money…but to satisfy your appetite for different subjects you should paint away to your hearts content to fill that creative need!
Janis Zroback replied
I really don’t think it matters so much about what you paint as how you paint…right now because you are so new to painting, you are trying different things, but eventually you will find your niche and your own style and people will start to say that is a Linda Callaghan as soon as they see one of your paintings…it takes long years of work to become so successful that you make tons of money…most artists never get there at all…but it’s the journey that matters…happiness is everything…we only have this very minute to live….
catherine walker
Hi janis..thanks for that and a good article.. very interesting and it had me thinking!
well all i can say is that I don’t worry about any of that just yet ..I guess I don’t have to just yet!
I always just paint what wants to come up and what wants to be painted..it’s almost as though I don’t really have much control over that sometimes and the spirit is involved..sometimes I look at a painting and I’m so suprised myself as to what has emerged onto the canvas!
..and I would never paint just to please a certain audience or person.
sometimes people want me to paint certain things..and I do try ..but I just can’t do it! ..it just won’t come up…and I don’t think it can be forced either.
also I think you have to keep the” joy” in what we paint and create..that’s half the problem solved..I really beleive that if people can see some happiness and some joy in what we paint..then they will like it…no matter what the subject..etc
I don’t think I could paint the same thing over and over again although I have had to so that in the past on the ceramics and ( I might end up having to do that with my ceramic dolls too) hha!! . ..at least they will all be painted differently and different colours etc.. but with a painting on canvas..it’s always a one of and they can never be repeated anyway..I guess I am willing to sacrifice when it comes to the ceramic dolls..it’s a good sacrifice and easy to do and even though I might end up becoming tired of painting a similar theme over and over..I know they will be popular and they will help me to get some well needed money into this household.
they are happy strange things and there is obviously a niche for that type of 3D painting
I would never do that with the canvas though ..just paint the same thing over ..it would become so boring and people have to either like what I do..or not ..it doesn’t really matter to me..I ‘m a rebel when it comes to things like that …whatever the spirit sends ..that’s it !
I always remeber a story of a japanese man who painted a blade of grass..over and over agin..he wanted to perfect his grass stalk..and he wanted it to look so real ..that all he ever did his whole life was to paint one blade of grass..I admired his determination..he wanted to do this project for himself and to see if he could do it..
so to me that is a different matter..he wasn’t doing that to please anyone else but himself..to me it was a good lesson in determination and perfection and discipline..he must have been a zen…hha!!
god bless..and that was all good to think about !
xxooo
much love
cathy walker ‘xxxooo
Janis Zroback
Lovely thoughts Catherine…I paint to suit myself too…I try all different things because I believe it’s the journey that matters, not the end…so keep doing waht you so…I am quite sure that every doll you do will be different from each other and you will be just as excited at the first one as at the last…
Jim Phillips
Great article Janis. I know that I don’t change mediums very often but I do try to keep the subject matter different. I too have seen this happen. Like yourself and Catherine, I also paint for myself. I love it of course when I do sell something, but I would paint if I never sold another piece. One last thought, like so many other things in life, if we practice to learn a little bit of everything, we never really become good at anything.
Linda Callaghan
yes Janis so true…this minute is what matters…right now I want to go get my paintbrush and play….but have chores to do…..roll on retirement :-D I look forward to the day when I find my niche …
Janis Zroback replied
Painting isn’t play..it’s serious business…serious enough to forget about chores and paint instead… :)) I’m serious…that’s the way I look at it…
Richard Sunder...
Great debate, I read not so long ago about the artist Maggi Hambling saying that she “had to” go to the studio every day, and every day she would paint, put brush marks on the canvas whether it worked or not. At times it would get to a point of complete chaos, then maybe days weeks later, after suffering great torture, something happened and it all worked, she states that she works for those moments, and what ever the medium, whatever the process, system you use being in a rut doesn’t apply not to Maggi Hambling. She has to go to the studio, she is compelled to work. I believe that, if you have the ability to put a mark on a surface then you should try to, and keep trying regardless. keep trying one day something wonderful awesome will happen.
Janis Zroback replied
I totally agree with her… I have to paint and I go to my studio and paint everyday (hence my web address)...I don’t think I will ever get stuck in a rut, as there is always something new to do…thanks for joining the debate Richard…
Linda Callaghan
‘play’ to me Janis is experimentation at this stage, as I am still trying to find my niche (any advice?) ...... I am serious when painting tho. and lose myself in the moment when creating… with the chores wish we could afford an in-house cleaner/maid, a laundry service, a gardner, a cook, manager of finances etc…an all rounder really….but we do have one… it is me :-) You are an inspiration to us all and have a bundle of wise information Janis…keep sharing…
just yet but I would love to paint every day…and you inspire me to try different
Janis Zroback replied
I would still aver that when it comes to painting with a view to a career, “play” or “experimentaion” as you call it, is serious business…it is the only way to learn and is par for the course…it is surprising how many things can be ignored…I should not talk though…I don’t ignore anything, but I make sure I paint everyday…even if it’s for half an hour…
Linda Callaghan
just as well it is not going to be a career for me….would have loved it to have been years ago…I fear it may be too late for me….I am way behind…..have a lot of learning and catching up to do…maybe I should set myself a goal of picking up the paintbrush every day too….see you inspire me all the time! :-) will see how I go….............
Janis Zroback replied
It is never too late…Grandma Moses started in her 70s because she had arthritis and could no longer embroider…she became incredibly famous very quickly…one thing is that she had her own particular style and that is what painting everyday will bring…you very quickly find out what you like to paint….you are actually way ahead, not behind….and it could be a very lucrative career for you…
Linda Callaghan
thanks for the encouragement and kind words Janis…not too late for me then :-D (showing my teeth) ....I am nowhere near 70! (prob. no teeth then tho.) looking forward to what the future may bring …....
CheriesArt
Excellent article, thank you for posting it! This is exactly what’s on my mind lately, and I will ALWAYS BELIEVE, ‘It’s never too late.’ Reading what all of you have written on this subject has helped me considerably. I started to feel that I had to have a particular style or stick to a particular theme in order to become successful, but what the heck is that? I am successful because I am doing what I love to do. I create art in the medium and style I prefer at the moment and that is wonderful to me. I needed to appreciate that fact a lot more! I may never become rich or famous or even have a ‘following’ but I sure love what I do and I won’t beat myself up because I’m not selling every single piece of artwork that I have ever created. Thank you all for the great input, this is a super place, isn’t it? RB, I luv ya!
Janis Zroback replied
Thank you so much Cherie…I am so happy the article resonated with you…it’s always best to do what makes you happy…
BTW…I have many such articles in my writing pages…you may find another that suits your spirit and ideas as well…