So far we’ve talked about how to succeed, and even how to fail in your chosen field, you’ve got the list bookmarked, made a few changes in 2012, but this is 2013 and maybe it’s time to reassess the entire process in light of the inevitable changes that affect us all…to that end I thought it a good time to ask….
“Are you rolling with the changes?
Changes to your art career are going to happen. …either you roll with them, or make them happen.
Life and technology continuously throw new opportunities, obstacles and big questions at you.
To keep up, you are changing on a nearly daily basis. While some changes are microscopic, others are monumental.
You get a smartphone and start texting instead of calling and emailing your family and friends. You get a Kindle and stop buying physical books.
You get an iPad and stop using your desktop. You get a Wacom Cintiq Graphic Monitor and stop using paint and canvas.
Changes Come in Personal and Professional Ways..
You get bad news about your health or a family member. Unexpected changes with employment happen. Maybe it is good news, for instance a promotion, graduation, or marriage. Regardless of the stimulus, they all cause change.
If the Fish Aren’t Biting, Change the Bait, Find a New Hole, or Quit Fishing.
As a professional artist, (One who sells their work for a profit.), you might find the subject matter, color palette, or medium is just not selling as well as before. Do you question if you are on the right path? Should you continue to pursue making a living as an artist? Should you overhaul what you are doing and shift into another kind of art? Are you pursuing an art business career, or a passion for making art? Can you make them work together?
Make Time to Review Your Situation and What to Do About It
Once you satisfactorily work through the questions about what is going on with the art you are making, you have to address are you doing the right things to get your work to market? Are there things you are doing you need to stop, or cut back while putting your focus and energy on other ways to help you sell your work?
Social Media Marketing Questions Are Daunting..
Should you be engaging on a social media platform?
Do you need a mobile marketing strategy?
Should you be cross-posting the same exact message on Facebook, Twitter, LinkedIn and other social media sites?
Do you have the time and resources to create custom messages for each platform?
Is there a reasonable payoff for any of it?
I can feel some readers’ anxieties swell just by writing the above questions because I know taking the time to think through them intelligently, then to come up with an answer and follow up with appropriate actions is overwhelming. It is enough to make some want pull back and hibernate instead of trudging forward.
Social Media Is Just One Part of the Art Marketing and Art Career Path Equation..
It is not just confusing newfangled social media causing concerns. . The current circumstances are such that artists and other entrepreneurs are being forced make sometimes unwanted and difficult decisions regarding how to keep their business current, relevant and profitable.
The Only Thing Stopping You from Making Constructive, Art Career Changes Are Fear and Lack of Information
Change can be subtle, such as moving from oil to acrylic. It can also be drastic, such as some recent situations I encountered. A colleague where I work just quit her $50,000 year job with great benefits to move to Japan to teach English to Japanese school kids. I asked her if she knew Japanese. She said no, because English is the only language spoken in the classroom.
I know more of you are like me in that we have no plans or enthusiasm for moving away from the comforts of our home, friends and family. However, that does not mean you can’t make big changes in your life. I am thinking about your art business. Are there things in your art career that could benefit from changes?
Perhaps It Is Time to Tap Something New
Are you finding ?
Are you bored with working in the same genre and palette?
Does the idea of taking on a new challenge make your eagerness flutter and your heart race a bit?
Does the notion of taking your career in a new direction throw fear in your heart?
Are you ready to take on some new risk for new rewards?
I have long championed the idea, and so does my friend and fellow author and gallery owner, Jason Horejs (“Starving” to Successful: The Fine Artist’s Guide to Getting into Galleries), that artists should stick to a look or style. There is a difference between switching styles and having no discernible style.
Have No Fear. Leave No Regrets.
If questions like those resonate and stir your soul, then you are ripe to start planning the next you, the new you. You are only stuck if you think you are. It can be little changes, or macro changes. The point is to understand, believe and commit.
If you have the courage to make a change and take the time to understand why and how you are going to do it, then stop getting in your way and get moving towards a more rewarding life. It is okay to have concerns, but do not be held back by the fear that can be aroused by them. Be informed, confident and prepared and just do it.
You can choose to regret decisions in the past, although, other than learning from them, I believe it is an utter waste of time to dwell on them. What I am suggesting to you today is to start working on plans where you can say from this day on "I do not have regrets about career or lifestyle choices I have made".excerpted from Art Print News by B Davey
Are you rolling with the changes, or struggling with them?…Janis.