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People Are Talking About You...

Like it or not, marketing through social media is here to stay…even if you are adamantly averse to it, know that people are talking about you right now..
Question is what are they saying?…Well it all depends on if you’ve got something to talk about…
Want to get out there and find out what they’re saying?…
Well you might not care, but in fact you should… if you want to start selling or increase your art sales you must get out there and join the conversation

I hear you…“hey Janis…no one’s talking about me”…well if that’s true, it’s because of the way they perceive you and your art…but the reality is that since you are here, (or you won’t be reading this post), or on Facebook or even have your own website, it means some one is in fact talking about you, somewhere somehow, and if you don’t join that conversation you are missing out on valuable marketing opportunities

Recent studies show that 89% of the populace search online before making a purchase…why?…it’s not because they trust advertising, but because they trust the opinions of the online friends, family, colleagues etc

  • I’ll give you a couple of examples of how keeping engaged benefits me…
    There are many conversations about me where permission was asked before hand, but I found these through alerts I had put on my work and had no previous knowledge of their existence
  • Example…I discovered this conversation about my painting The Willow on an art discussion site that I had never heard of before…
    A mesmerizing effect. The colors are far out of touch with a reality, yet they work to provide the surrealism necessary to evoke a Willow tree image out of branching lines and abstract curvature upon edges and paint splatter in a most effortless way”.
    There was a direct link back to my art page
  • There were several other conversations on other websites, some had my images without links, but all with my name in large letters…
    My painting Summer Rain was reblogged so many times I lost count

What does all this mean?…it means that because I actively engage in social media I am connected in ways I never imagined….you can read about them in my previous journal posts

Be a smart marketer of your work….
Don’t ignore social media…if you do, you are missing the opportunity to continue that conversation to your best advantage…e.g. making more contacts, which may end up in actual sales and/or sharing your knowledge or expertise, another important way of making connections…these days it’s nothing short of “criminal negligence” to disregard social listening..pay attention to the conversation…it is here to stay and will continue whether you ignore it or not
Janis….
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I post these articles to inform and for discussion…they are meant to stimulate thought, to aid in understanding other points of view, and to educate….I hope you find them helpful….

Let me know your thoughts….without feedback I have no way of knowing if you find these posts helpful..

Comments

  • newbeltane
    newbeltaneover 1 year ago

    Janis

    You make some excellent points here. The great thing about the web is people… and the bad thing about it is, people! Wisdom is required as sadly there are criminals and other unsavoury characters around so be sensible.

    Phishing attempts, malware and the like are out there so exercise caution.

    Have a wonderful Christmas and all the best for 2013.

    Steve

  • Thanks so much…glad you found it helpful and I agree…the problem is people…

    – © Janis Zroback

  • Ben Loveday
    Ben Lovedayover 1 year ago

    Well yes a lot of people are talking about “social media”, and yes of course its here to stay. I think the truth is also that it has yet to mature a great deal, in terms of users realisation that their “social media” is not just “local” but “worldwide”. It is also not like other media because of this wide dispersal. The other differences are that the mediator, the web site creators are far more powerful than the artist and or the customer and thus leverage the process to take most of the profits. This will I think change as greater competition occurs, and users and customers become more “savvy” about demanding far better connectivity with specific markets, and far better IP protection.

  • Yes that’s true…people have to grow up and use these tools in a mature way, and the site admin have to grow up too..better and more explicable TOS and not this grabbing kind of mentality that we saw this week, and protection is paramount…

    – © Janis Zroback

  • Yannik Hay
    Yannik Hayover 1 year ago

    HI Janice, yes I do find your posts very helpful. Keep them going.
    Best regards!

  • That’s great Yannik…thanks for the feedback.. If there is sufficient feedback I will keep posting otherwise they will die a natural death… :))

    – © Janis Zroback

  • Arla M. Ruggles
    Arla M. Rugglesover 1 year ago

    Nearly all of my sales begin on Facebook; I have discovered a great niche among those of my peers who were forced into economic exile many years ago, when the primary industry shut down. Now retiring, they’re anxious to see images of the homeland they remember.

    My first published photos on Nevada Magazine were discovered thru their Facebook photographers group . Next month, one of my images will be published in Colorado Magazine. The writer found it thru Google.

    The internet is a huge blessing to me; I reach far more eyes than I could have imagined 15 years ago.

    Good stuff, as usual, Janis!

  • Yes FB is pretty powerful in getting the word out and Social media will be the place for every kind of sharing in the future…indeed it is right now…here if you’re applying for a job and don’t already have a LinkedIn profile, you might as well forget it…no employer is going to take you seriously…thanks so much for the feedback Arla…

    – © Janis Zroback

  • Virginia McGowan
    Virginia McGowanover 1 year ago

    haha I have a lot of thoughts here, but I love being annonymous always hid,in corners last desk in school , [it works ] I am invisible in shops too wheeee , I always hope no one notices me , hope no-one reads my comments..;)) most fine artists I know don’t use S.M just theier www. from Gallery.. oh hope relevant comment ,I can’t read all ,sorry rude of me… . too much for my brain to concentrate… Happy/Merry Xmas Janis. XX nice hot here! love it..

  • It is the wave of the future and not to be ignored…even galleries are using social media to get the word out about their artists and openings…many fine artists have their own Twitter and Facebook profiles and many are now using LinkedIn as well..times change and if we don’t move with the the times we get left behind…thanks so much for joining the discussion Virginia…

    – © Janis Zroback

  • Jan Clarke
    Jan Clarkeover 1 year ago

    I love your articles, Janis, they are always informative and very helpful, if not to me personally. It seems that that my images have either a very narrow niche appeal or it’s not good. Never mind, I do it mostly for my own reasons. Going back to when I first joined RB in September 2007, I’ve sold 1 t-shirt, I think 1 calendar, and less than 10 cards. However, the point of this journal . . . I have no idea how to find out if people are talking about me. If there were any conversations out there about my images, I would certainly take part in them . . . if I thought it would achieve anything.

  • Maybe it’s not using social media to the best advantage…I have been here since March 2008, started selling in June and have not stopped since…in those days I had a MySpace profile, Artists in Canada, Painters Keys, etc….then FB came along with others behind…I have honed it doen to just FB and Twitter now as they are the best..
    If you have an FB and Twitter profile with friends and followers, you will soon find out if people are talking about you..Google Alerts is also a big help as are reverse image searches…but being active where you list your work is the biggest impetus to greeting regular sales…thanks so much Jan…glad you like the journals..

    – © Janis Zroback

  • R-Summers
    R-Summersover 1 year ago

    WOW!! Is that true? I do not doubt you when you say about your work but I spend a lot of time on the pc and have never came upon any of my stuff or being talked about…I wish!! …..Ron xx

  • You would have to do a reverse image search to see if your work pops us anywhere…there is someone with your name on Pinterest though..if it isn’t you you might want to take a look by posting your name there

    – © Janis Zroback

  • Jan Clarke
    Jan Clarkeover 1 year ago

    Hehe, I Googled myself after posting the first comment . . . and found lots of me’s but none of them were actually Me! I confess to also liking my non-entity status very much.

    I do have an FB account. I joined sometime in 2010 when a friend from here asked me to. I was mostly using it to keep in touch with family and a few friends. Rather surprisingly,. though, there have been a number of people who have sent me Friend Requests, a few from here and others who are friends of others whose posts I have commented on, and we’ve struck up a conversation. I’m afraid Twitter doesn’t appeal to me. I know what you mean about their benefits, though.

    I had an FAA account for nearly two years, and joined Groups on there, too. I didn’t get many views, even of my most popular pics on here, and no sales, so I canceleed it a few months ago. Google Alerts I haven’t heard about and, while I’ve heard of Reverse Searching, I don’t know how to do it, :-( Time has become short these days, I had to gave up my co-hosting role. And the changes RB has undergone make it difficult to find new artists/work from people who aren’t on my Watchlist. I’m hoping that the new year will prove to have fewer time guzzlers allowing me to post more work and become more active on RB than I have been for a while now.

  • Doing the reverse image search might bring up the real you or simply searching by your image title..google alerts is something you sign up for on google…it lets you know when they’ve found your image or name anywhere..

    – © Janis Zroback

  • Virginia McGowan
    Virginia McGowanover 1 year ago

    You’re right of course…

  • Reluctantly so….if we want to market our wares, we either have to fall in line, invent a new line, or fall out of line….since we are all here trying to market our art the first two are our best bets…

    – © Janis Zroback

  • Lorna Gerard
    Lorna Gerardover 1 year ago

    Thanks Janis, good ideas and info.
    Hope you have a wonderful Christmas. Love Lorna xo

  • Thanks so much for the feedback Lorna…the same to you…

    – © Janis Zroback