What's in a Name?...A Lot These Days...

What’s in a name?…a lot, if you want Google’s search engines to place you higher in the ranks

The article below was written by Clint Watson editor of Fine Art Views..

Want the ultimate SEO (Search Engine Optimization) tip for artists?

(Search engine optimization (SEO) is the process of improving the visibility of a website or a web page (e.g. your RB art page) in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence).wiki..

  • Make sure that your name is so important, as a visual artist, that Google would be embarrassed not to have your name come up on page one when it’s searched for.

Think about it, if someone searches for Rolex, it would be embarrassing if Google didn’t deliver rolex.com on page one.
If someone searches for apple, Google’s got to put apple.com on page one.
If someone searches for the gap, yep, Google would be ridiculed if The Gap’s gap.com didn’t appear first

These examples are what we call “branded” keyword searches, as opposed to “generic” keyword searches..

Eric Schmidt, CEO of Google said about Google’s position on branded searches when asked about the increasing amount of spam on the web,“Brands are the solution, not the problem”, Mr. Schmidt said. "Brands are how you sort out the cesspool."

Since you’re a visual artist, your name is your “brand”, and this is the one (and for many artists, the only) term that you must rank well for in search engines.

And everything you create, write, put online and do professionally contributes or detracts from your brand.

And although old-school “Branding is for Sissies”, (stuff like logos, letterhead, business cards, color schemes etc), The New Branding is hard work and gets to the heart of marketing – building relationships and sharing your art.

The good news is that if you share your art online with even a half-decent website or blog, chances are that you will rank well for your name, unless you have a really common name or there happens to be another “famous” person with the same name.

Make your artwork and hence, your name, so important as a visual artist, that Google would be embarrassed not to have your name come up when searched for, especially in the context of art.

I do realize that this advice, in many cases, is easier said than done.C.W.

I have been studying SEO for about four years now and I’m here to say it really does work..
How are your SEO skills…are you fully optimizing your art pages?
Do you want to know more about how to take advantage of SEO?..I will post more articles on the subject if you are interested in learning about this marketing technique


  • Fantastic…thank you so much Byron…

    – © Janis Zroback

  • eoconnor
    eoconnorover 3 years ago

    I had thought of this as I use liz,with friends and Elizabeth to sighn but its so long to write it all so I chose eoconnor for my branding and it suits me fine I think !!liz

  • If it suits you and there aren’t too many duplicates out there, it’s perfect…

    – © Janis Zroback

  • João Figueiredo
    João Figueiredoover 3 years ago

    hummm… sometimes I wonder if “jonybigude”(jony be good) that is my nickname since the late 90’s is actually a good artistical name… In the other hand, my real name (João Filipe) is only caracteristical of countries that speak portuguese, people that don’t speak portuguese cannot (at all!!) pronounce or even write my name…

  • I really like your real name..it sounds like a great Portuguese artist…there is a fabulous ring to it…it has presence and I don’t think that you need worry about it being European…however you have to choose what you like best and if you have been using it a long time and are known for it, let it stay…

    – © Janis Zroback

  • João Figueiredo
    João Figueiredoover 3 years ago

    lol you have no idea of how the name “João” is common in the portuguese speaking countries!! It’s probably the most common! :) Here in Sweden the only one who calls me by my real name is my girlfriend, everybody else calls me “Joe” because when they hear me saying “João”, everybody says “Juan”(yeah, the spanish name!) and that really annoys me because though they are the same name, the pronounciation is incredibly different, it’s not even close! lol I guess for now I’m gonna stick with “jonybigude” for internet only, and use my real name for phisycal exhibitions…

  • Oh dear…if that is so then stick to your nom de plume, but I still say your real name has a great ring to it…

    – © Janis Zroback

  • WhiteDove Studio kj gordon
    WhiteDove Stud...over 3 years ago


  • :))

    – © Janis Zroback

  • Joanne  Bradley
    Joanne Bradleyover 3 years ago

    Another article that motivates to check further! Excellent Janis!

  • You’re very welcome Joanne…thanks for the feedback..

    – © Janis Zroback

  • DeeZ (D L Honeycutt)
    DeeZ (D L Hone...over 3 years ago

    And that’s why I go by DeeZ

  • Whatever you choose for your nom de plume it should be significant and yours certainly is that…

    – © Janis Zroback

  • Danica Radman
    Danica Radmanover 3 years ago


  • Thank you so much Danica…I really appreciate this…

    – © Janis Zroback