Selling Online....Alternative Ideas #1

I have quite a few posts on how to improve sales in my journal here…
E.G…See How to sell more art
I’ve decided it’s time to add to those posts with some alternative ideas and lucrative ways that artists are now marketing their works and at the same time driving potential buyers to their online galleries…one of these is through affiliate marketing

  • Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowd sourcing. ..Wiki
    In other words you offer friends, family, and even strangers a percentage of any sale they secure on your behalf…a number of artists are using this method of marketing to great effect and if organized properly, it can be a win, win, win proposition
    .
  • Before you start jumping up and down with glee, there are some things you must consider..
  • Is there a fit between your work and such a program…e.g. do you sell originals or are you only interested in drawing traffic to your print gallery here?…even if it’s just to draw traffic here it works really well.
  • How formal are you going to make your affiliate program?…will you have online forms to complete or will this be an informal set up for friends and family only?
  • Should there be repeat fees, if the same buyer purchases more work from you?
  • How will you set up the payments?…your affiliates will need to know how they’re going to be paid..
  • Additionally it might be a good idea to set up a paypal account to make purchasing your work easier for buyers

Alison Stanfield has a very organized affiliate program to sell her products…quoting from her blog..
“You sign up and receive an Affiliate Number and Affiliate Link
You promote my products and services on your Web site, blog, and in email—through your new Affiliate Link
You get paid for each purchase made through your Affiliate Link.
I pay you 40% for all audio recordings (including teleseminars) and CDs, Art Biz Reports, and books and e-books. For consultations and online classes ($99 and up), you will be paid a flat $25 referral payment”…
She has a simple form to complete and guides you all the way through from start to finish

Most artists offer between 10 to 40% commissions on completed sales to their affiliates…
Some get together with a group of like minded artists with a view to selling each others works (more on this in another post)…they place each others works on their blogs or websites which link either to the artist or the work itself..
Offline they sometimes place the actual works in their homes, church or place of work…
Each agreement is individual, but all are to the mutual benefit to the artists involved
…Janis

Are you already involved in an affiliate program?
Are you interested in setting one up to market your own work
?

Comments

  • © Linda Callaghan
    © Linda Callaghanover 3 years ago

    what an interesting idea Janis…never heard of it until now…if I did consider setting one up at all I think it would be through friends and family …would you consider this at all?

  • I certainly would if I felt it necessary ….more and more artists are doing it this way through their online galleries as well as listing sites like this one…it all depends on how much time you want to spend on marketing…. I consider that at least 50% of an Artist’s time should be spent on active marketing…

    – © Janis Zroback

  • Les Boucher
    Les Boucherover 3 years ago

    Thank you Janis…..this isn’t something that I had thought of either. I will be looking into it in the near future though….time to get off my butt and get the information out there ;~)…LOL

    I consider that at least 50% of an Artist’s time should be spent on active marketing… Unfortunately many of us just aren’t sales people.I tried entering the world of sales back when I was in the work force and I guess I just couldn’t go on with the BS that was required to be any good at it. While this may be slightly different, I guess it is a learning curve and a part of the business which we have to work on if we wish to sell our works…

  • Exactly so Les…if you don’t need to sell then worrying about marketing skills, but if you want and need to sell, then half of your time needs to be spent on learning how to market your art in your way, which may be quite different form others…as long as you are getting results that is…have a look at the link I show in the beginning of the article above…

    – © Janis Zroback

  • Les Boucher
    Les Boucherover 3 years ago

    Ok you have me convinced…I have just spent the afternoon sitting at this infernal machine and tracking down information on setting up my own website. I don’t need to sell my work but, a few extra $$ will never go astray…LOL
    I think that I may have found what I am looking for in my price range. I just need to check out their reputation forst, and I will also set up a twitter site just for good measure.
    Step two will be getting ready for the spring and summer markets over here and tomorrow I will be speaking to a gallery owner. He is only small but then….so am I….LMAO

  • It all sounds great….I have a Mac, so my website is through the Apple service Me.com…it’s really easy to set up and not too expensive…you sound like you have it under control…twitter is great…I post there regularly…

    – © Janis Zroback

  • eoconnor
    eoconnorover 3 years ago

    VERY INTERESTING JANIS NOT HEARD OF THIS BEFORE ! !lIZ)

  • It’s a good idea if you have like minded artists friends…

    – © Janis Zroback