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Original advertising was a stand up die cut display . The advertisement was sold in my Antique shop in New York, sometime in the early 1980’s. The main image is part of a private collection on old film belonging to me.

Frederick William Rueckheim- known informally as “Fritz”- and his brother Louis mass-produced an early version of Cracker Jack and sold it at the first Chicago World’s Fair in 1893. At the time, it was a mixture of popcorn, molasses, and peanuts and was called “Candied Popcorn and Peanuts”. Rueckheim devised a way to keep the popcorn kernels separate in 1896. As each batch was mixed in a cement-mixer-like drum, a small quantity of oil was added — a closely guarded trade secret. Before this change, the mixture had been difficult to handle, as it stuck together in chunks. In 1896, the first lot of Cracker Jack was produced. It was named by an enthusiastic sampler who remarked, “That’s crackerjack!” (a colloquialism meaning “of excellent quality”)

Texture and background by zememz of Deviant Art

“Sing like no one’s listening,
love like you’ve never been hurt,
dance like nobody’s watching,
and live like its heaven on earth.”
~Mark Twain

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  • Sheryl Gerhard
    Sheryl Gerhardalmost 3 years ago

    Great image. Very cute!

  • Thanks Sheryl!

    – Pamela Phelps

  • JRGarland
    JRGarlandalmost 3 years ago

    That’s where I got my backseat driver’s license from. LOL Awesome capture!!

  • Me too…it was way on the bottom! Thanks!

    – Pamela Phelps

  • swaby
    swabyalmost 3 years ago

    Wow does this take me back so many yrs! Love this Pamela, love the whole Cracker Jack vintage look, your colors and that cute little boy! Jeez fabulous work and image!

  • Thanks so much, I remember those sticky finger well as a kid!

    – Pamela Phelps

  • AngieDavies
    AngieDaviesalmost 3 years ago

    Wonderful!!! Love the texture!

  • Thank you so very much!

    – Pamela Phelps

  • vette
    vettealmost 3 years ago

    WOW Pamela what an awesome image. Love everything about it. Great narrative. Susan

  • Thanks much Susan, I had fun with this!

    – Pamela Phelps

  • barnsis
    barnsisalmost 3 years ago

    This is a great oldie but goodie. You have also presented it extremely well.

  • Thanks so much Bro!

    – Pamela Phelps

  • biddumy
    biddumyalmost 3 years ago
    Lovely happy image, is Cracker Jack still on the shelves?!!!
  • Yes they are still on the market after all these years…an old time fave! Thank you!

    – Pamela Phelps

  • vigor
    vigoralmost 3 years ago

    I love this!!!

  • Thanks much!

    – Pamela Phelps

  • Loree McComb
    Loree McCombalmost 3 years ago

    GREAT work of that little Cracker Jack

  • Thanks Loree…I remember well working that sticky stuff out of my daughter’s hair more than once! LOL!

    – Pamela Phelps

  • Dale Lockwood
    Dale Lockwoodalmost 3 years ago

    Awesome Pamela.

  • Thanks Dale!

    – Pamela Phelps

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