And as artists, we look for new leads and places for our art to call home.
“Lead generation in general usually consists of many marketing methods like traditional media ads, tele-sales, pay-per-click, affiliate marketing and email marketing. Each one of these mediums broadcasts a message using their own method, but most of these activities are increasingly ignored by people who favour one on one communication. This shift has greatly affected the success of lead generation.
Social media isn’t new, but it’s still the best digital medium whereby people can engage in content sharing and conversations. It’s also a great way to nurture and attract leads."