Ken and I have been looking at what it would take to get a hobby business in photography up and running, and redbubble has been an interesting way to get a wider perspective on the photo community (both pro and am).
We have been looking at selling our work on 2 fronts mainly:
1) selling our work (mounted prints) at local markets
2) through various web-sites
After much thinking, planning and sitting around, we have finally gotten of our colloquials and will soon be attempting to hawk our wares. But setting up a stall is much more difficult that it first seems. Here is a brief outline of what we have encountered so far:
“Photos and printing”
- Select a “limited” number of photos to print
- Printer colour calibration
- Print out photos
- Quality control
- Mount prints
“Which Market to sell at?”
- Need to do the ground work by visiting potential markets on different days
- Who goes there? families, tourists, business-type?
- Who sells? artisans, antique dealers, hobyist, established stalls, fashion-school grads?
- What is sold? food, clothing, mixed, prints, misc?
- What is the competition? Are there already photos for sale?
- What day of the week to target?
- How to present the photos? Stands, hanging, layed out, boxed?
- Presentation of the stall – nice fabric for the table and sides
- Lighting. This is one of the elements that is often missed. Good lighting can make a huge difference to how a photo looks!
- This is one of the hardest things to determine. It comes to basic economics. Revenue – Costs = Profit. So we need to know how much it costs to print, mount, stall, fabric, overheads … but it also comes down to intrinsic value which cannot be easily quantified!
It has been interesting because there is a huge difference between selling on-line and in-person … will keep this journal posted on how things progress …