Ensure success, saw a cow in half!

Ensure success – saw a cow in half.

Let me know what you think about my very short article.



  • Cindy Schnackel
    Cindy Schnackelover 2 years ago

    The question asked in this is intriguing and might be very insightful, I shall ponder it! However, I don’t care much for what appears to be shock art. There is always going to be one or a few who are discovered for good or bad publicity, shock, or pure dumb luck, in addition to those who enjoy fame and fortune thru hard work and skill. But like the occasional movie start who’s discovered while at their retail job in Idaho, there are many thousands more equally as good who never get discovered, and/or never market themselves effectively. Waiting to be discovered is pointless. An artist has to learn to market themselves, or be content to do it as a hobby. Nothing wrong with deciding one does not want to make art their income. But rather than love or hate the Hirst types who get accolades and millions of dollars for cutting cows in half or painting dots, I just figure I need to learn marketing. I don’t even care if I make millions, but I am realistic, and care about sales of my original work. Prints on RB…well it’s nice but I never expected to make a living from RB, it’s more a tool to market myself. I don’t expect to be famous, don’t wait around for it or think I’ve failed if I’m not, but I don’t rule it out, for anyone. If the art world has demonstrated anything, it’s that if someone has the marketing skills, (or a promoter who does, like the Gagoshian gallery in NYC), virtually anyone can the The Next One, whether they are truly good and innovative or not. And, sadly, sometimes shocking is equated with innovative.

  • Hi Cindy,

    Thanks very much for reading it, and commenting! I agree wholeheartedly. Bill Gates is not such a successful man because he wrote a great operating system. In fact it was Quick and Dirty Operating System (QDOS). The same can be said for most highly successful people. What set them apart is their hunger, self belief and ability to sell :)

    – Mark Bateman

  • Cindy Schnackel
    Cindy Schnackelover 2 years ago

    Uh, that was “movie star” not “movie start.” Typo.