That RedBubble’s new design (or ‘design’) is a major change will not be denied by anyone.
Some people like it, some don’t, some are angry because things they need to do simply take much longer – and not only through unfamiliarity, but because the User Interface has changed in a way that tasks are simply harder to accomplish. Some have commented it’s just that people don’t like change.
It’s not as simple as that.
Read these two articles – and ponder how they relate to RedBubble’s new design, the way it’s introduced, and people’s various reactions to it.
1. Change aversion: why users hate what you launched – by Aaron Sedley, UX Researcher, Google
2. Google’s Take on “Change Aversion” Misses the Point – by Jared Spool, founder of User Interface Engineering
(I could say a lot about either article, but I won’t – I’ll leave you to draw your own conclusions. Though many of you can probably guess at some of my reactions ;))