W&N watercolours on Visual 200gsm
The next time you’re ordering your favourite morning cuppaccino, spare a thought for the planet. Here’s why.
Most of us are aware of climate change, but don’t always understand its far-reaching effects. Woolworths set out to change this when it undertook an expedition to Kilimanjaro in January.
“Climate change is one of the four pillars of our Good Business Journey,” explains Woolworths Good Business Journey manager, Justin Smith. “Global warming results in increasing average air and ocean temperatures, and melting snow and ice. In Africa, Kilimanjaro’s melting ice cap is one of the most visible indicators of global warming.”
The aim of the expedition, which was led and filmed by respected guide Sean Wisedale, was to raise awareness of climate change and its effect on coffee farmers in Tanzania – the farmers who grow the organic coffee Woolworths sells in its cafés.
Smith explains: “Kilimanjaro’s melting ice cap is directly threatening Tanzania’s coffee farmers, who are reliant on the glacier melt for water. These organic farmers grow their coffee under the shady forest canopies on the slopes of the mountain, which means that once the ice disappears, there will be less water for their crops.”
Climatologist and 50:50 presenter Simon Gear joined the expedition, along with South African Champion Barista, Ishan Natalie, and a team of passionate coffee and environmental enthusiasts. When the team reached the summit, they used water from the melting glacier to make a symbolic iced coffee drink.
The drink – minus the glacier water – was launched in Woolworths Cafés (South Africa) on 18 January 2011. It costs R16.
Taken from Woolworths TasteMag
A mystery wrapped in brown,
A fragile enigma,
Enveloping the senses,
With the earthy steam
Of a bean.
The mind wrapped in warmth,
The essence of dark roast,
Heating from within,
The senses thrill,
With every lingering
Sniff of the aroma
In the mug
- by Drew K.