The Diana camera is a plastic-bodied box camera utilizing 120 rollfilm. Most versions take 16 photographs per roll in a non-standard format of 4.2cm square using a simple plastic meniscus lens, although some are capable of 12 6 × 6cm exposures. Originally marketed as an inexpensive novelty gift item, the Diana was later used by professional photographers to take soft focus, impressionistic photographs somewhat reminiscent of the Pictorialist Period of artistic photography, but utilizing contemporary themes and concepts.
en years after the Diana disappeared from the market, another inexpensive box camera of similar concept, the Holga, would also become the camera of choice of some professional photographers.
As a bottom market camera intended for novelty use, the Diana frequently suffers from light leaks, film advance issues, and other problems. However, its low-quality plastic lens has been celebrated for its artistic effects in photographs, normally resulting in a slightly blurred composition that can provide a ‘dreamlike’ quality to the print.