Rock City officially opened as a public attraction on May 21, 1932. Soon after, Garnet Carter enlisted the help of a young sign painter named Clark Byers, who was hired to travel the nation’s highways and offer to paint farmers’ barns in exchange for letting them paint three simple words: See Rock City. The distinctive black-and-white signs appeared as far north as Michigan and as far west as Texas.
On US 411 west of intersection with Rt 66 by 3.2 miles.
Sevier Co TN