Victory Gin - Nineteen Eighty-Four George Orwell by LookOutBelow

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If Victory Gin posters and billboards were pasted in the streets of Airstrip One (‘Modern-day’ London) as much as the ever watchful Big Brother posters, what would the drinks branding look like?

Although the taste of Victory Gin is considered “metallic” and “acidic” it’s a luxury item; one of the perks of working in the “Outer Party” (The ‘Big Brother’ society is ranked from Proles followed by the Outer Party and ending with the Inner Party at the top with the most power).

Design based on the 1949 novel “Nineteen Eighty-four” by George Orwell.

Copyright 2013 Graeme Voigt –


  • Russell Voigt
    Russell Voigt8 months ago

    Love this logo

  • Thanks man!

    – LookOutBelow

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