loganhille

The USA is the biggest consumer of stock photography by far. Right now, the economy is feeling the pinch of a credit squeeze, and high oil prices.

And while that all means that budgets allocated for marketing will probably diminish, it also means those with their thinking caps on will probably survive, and do pretty good.

Your normal old stock photo of a smiling family in front of a lap top just ain’t gonna cut it in the new economy.

My suggestion is to look for the business analysts who provide research and predictions for what are the challenges over the next period.

For instance, the razor gangs will be out in business cutting the slack. So most businesses will undertake a business process review to see which parts of their business they can off load.

There is a world wide shortage of doctors. Nurses will get more responsibility to perhaps even write prescriptions for drugs.

High oil prices are driving research and development into alternative energy.

The aging population in western cultures is having an affect as people with poor management skills are losing their employees to better bosses.

Think outside the square. What image could you produce that could be used over and over again to provide a narrative. These images may be used in newspaper advertising, or they may simply end up in an Executive level PowerPoint demo.