In a shop so small I couldn’t stand behind the counter, a cute mirrored girl sells sunglasses on a San Francisco street with everything from live sex shows to Macy’s. All the big names in style and fashion were here: Fendi, Adidas, Chanel, Spy, Ray-Ban, Gucci, Coach, Versace, DNKY, Armani, Diesel, Calvin Klein, Serengeti, Gargoyles, Arnette, Lacoste, Harley Davidson, Nike, and tons more. These grasses are really inexpensive, too. For just $10, you could get any brand your heart desired. And the really cool part was that you buy any 2 pair and get a 3rd pair FREE! WOW! That’s 2 pair of Gucci and 1 Armani for (Gasp!) $20 and California sales tax!!!
There were some catches posted on the wall but they were obvious things like: No Discounts and No Refunds and No Exceptions. But SOSF DID offer Exchanges within 48 hours if you still had the receipt. Cool, huh? If the sunglasses broke in, say, 29 hours, you could run back to the store and get a brand new pair for just the price of a taxi ride or $25 parking (whichever is cheaper in SF). Nowhere else on the planet could you get a deal like this. Trust me.
A long time ago, I bought a pair of Ray-Bans for about $3 from a drug store. I was dizzy and nauseous before the sun went down that day. Something about the glass in them being made so badly they caused my 11-year old eyes to try to re-learn how to see. It would have cost me a lot more but I could have ridden my bike to Shades Of San Francisco and gotten some Gucci’s! They would have matched at least ONE of my Armani suits or Versace handbags I owned back then. (Don’t ask.) $3 for a crummy pair of knock-offs or $30 for THREE pair of brand new Gucci’s. I got sooooooooo ripped off when I was 11.
The image was sweetly featured in San Francisco Group