This design is a simple one. Maybe even a little cliched but I find it very effective. It makes a statment about marketing and how they specificly target you to but their product. They try to make a design original on a mass market/ consumer level. Not only is the person wearing this shirt a fashion victim but also a target maybe even a trendsetter. The irony is that this person who has been targeted by the fashion will be the only one wearing this shirt.
This is a new version on the original caught in the crosshairs