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Ursa Freedom Project founder Jeanette McDermott (http://ursafreedomproject.ning.com/) approached the AAU to join forces with Ecopaparazzi to create one of the most serious campaigns that this collective could involve themselves with yet.

The Ursa Freedom Project commits to liberate 9,000 bears from bile farms in China/Viet Nam and to end a practice that is commercially unnecessary. We who gather for the sake of the Moon Bear affirm liberty and deplore the torture of any living being. This endangered species is subjected to the unconscionable practice of bile extraction for use by industries which can use higher quality synthetic replacements to bear bile. The products are largely non-essential, including wine, furniture polish and certain types of medicine for preventable diseases. And the Chinese government has turned a deaf ear to the pleas of those who have worked for decades to help these animals.

Return to Freedom
The Ursa Freedom Project commits to liberate farmed Moon Bears from the wretched crush cages and abject torture they experience daily – until they die. The abominable practice of bear bile farming should have never begun and must stop now. These beautiful creatures must be returned to freedom, to live in the state Nature intended for them – a life of up to 30 years to roam in their natural habitat and to eat mostly berries and foliage.

Together, we can make a world of change.

URSA’S INTENTION

The Ursa Freedom Project seeks to engage people from all walks of life in an imaginative social action, to bring about a task that has only been attempted by a few.

To move the hearts of the Chinese people for the sake of humane treatment of an endangered species has never been more possible. We believe a global response to this endeavor can bring about the necessary change.