I was dragged by my beloved to one of those shopping centers/malls that seem to engulf an entire suburb. If you’re in Melbourne, you know which one. It’s been a couple of years since I bought a tee in a retail store (sites like RedBubble make it so much easier) so I decided I’d go check out what’s available in local stores… Pretty much the same crap on offer years ago.
Apparently all you need to do to make fashionable tees is pick a font, type nothing particularly meaningful (you get bonus points if you just mash the keyboard with your fist), apply a worn-out grungy look to it (yes, it’s vintage!), print it on the crappiest garment you can buy, then apply a generous profit.
So here it is. My non-violent, passive, profiteering protest to retail tee design in Melbourne for the last 3 years. It’s Nothing Much, but apparently this is okay with the masses.