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Nothing Much by Justin French

T-Shirts & Hoodies

Clothing Style:
Available to buy on…

I was dragged by my beloved to one of those shopping centers/malls that seem to engulf an entire suburb. If you’re in Melbourne, you know which one. It’s been a couple of years since I bought a tee in a retail store (sites like RedBubble make it so much easier) so I decided I’d go check out what’s available in local stores… Pretty much the same crap on offer years ago.

Apparently all you need to do to make fashionable tees is pick a font, type nothing particularly meaningful (you get bonus points if you just mash the keyboard with your fist), apply a worn-out grungy look to it (yes, it’s vintage!), print it on the crappiest garment you can buy, then apply a generous profit.

So here it is. My non-violent, passive, profiteering protest to retail tee design in Melbourne for the last 3 years. It’s Nothing Much, but apparently this is okay with the masses.

T-Shirts & Hoodies

grunge, much, nothing, protest, retail, texture, vintage

All Products

grunge, much, nothing, protest, retail, texture, vintage


  • Xavier Shay
    Xavier Shayalmost 7 years ago

    You didn’t put a high enough margin on it, good job otherwise

  • Yes, well we all have our own set of morals and standards… I couldn’t bring myself to profit any more than this off their laziness. Honestly, I don’t expect to sell a single unit either!

    – Justin French

  • JustSixties
    JustSixtiesalmost 7 years ago

    LOL….I actually like this Justin. Was reading an article online today which showed a T-shirt shop designed like a deli with all the T-shirts folded on display in the glass front like a butchers shop displays meat. Apparently all you have to do is pick your colour, font and bad slogan, and they whip it up while you wait.

    If I drag my better half to the centre you mentioned, he hides in the magazine section of Borders.

  • yeah, i hide in the magazine and art sections borders a bit too

    – Justin French

  • PixelProtest
    PixelProtestalmost 7 years ago

    love the tee. it works

  • Natalie Tyler
    Natalie Tyleralmost 7 years ago

    It’s great. I love it. Just a small tweak. Can we get rid of the writing? I’m not sure it will appeal to our target audience.

  • there was actually a tee with something like “5XZ672F4” stitched on it selling for over $50 in one of those “brand name” stores

    – Justin French

  • funkyfacestudio
    funkyfacestudioalmost 7 years ago

    Cool T-shirt, sorry you got dragged around though, I don’t do that to my husband…… I mean myself anymore :) Hey, has a “don’t beat around the bush” T- shirt been done already ? I really need to learn how to make these, it seems like a lot of fun :)

  • JustSixties
    JustSixtiesalmost 7 years ago

    LOL……..I have been guilty of lurking in the art section of Borders too many times. I actually sneak my take-away coffee cup in there and find a seat………….next thing you know 2 hours have passed and I am still only half way through the latest coffee table book on graphic design principles. I have a $300 gift voucher for Borders which I haven’t used yet because I can’t make up my mind which books to buy.

  • Kaitlin Beckett
    Kaitlin Beckettover 6 years ago

    Could be useful. When someone says “What you been up to?” you can just point at your chest.

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