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Crown Royal


Kitchener, Canada

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Canadian whisky dominance, and in particular Seagram’s, can be attributed to prohibition. During this infamous dry period in US history, Canadian whisky literally poured down the hill into America’s illicit speakeasies.

After prohibition was abolished in 1933, the Federal Alcohol Administration allocated the importation of 3,314,443 gallons of whisky (we’re guessing for medicinal purposes). Most of this came from Canada.

The most popular brands of Canadian whisky, Crown Royal, Seagram’s V.O. and C.C. and are called for in bars all over the world. For beginning whisky drinkers, these are the lightest and easiest whiskies to swallow.

All Canadian whisky must be aged in oak casks for a minimum of three years, although most spend from six to eight years in the barrel. After aging, the whisky is dumped into huge blending vats. This is the stage at which the art of the blender is put to the test. One of the many tricks of the blender’s trade is the use of whiskies of various ages in order to produce a consistent blend from year to year (the bottle label can only carry the age statement of the youngest spirit used). That’s why a bottle of Canadian whisky produced today is likely to have the same taste profile as a bottle of the same brand purchased 10, 20 or more years ago.

After blending, the whisky is returned to barrels to allow the newly combined whiskies to marry. Only then is it bottled and sold. As a rule, Canadian whiskies are light-bodied, slightly pale and have a reputation for being mellow. What many people, even in the business, don’t realize is how big the Canadian category is. Accounting for 11.5% of all distilled spirits consumption, Canadian whisky trails only vodka in terms of its share of the market.

Crown Royal Special Reserve Whisky. Years ago, the Crown Royal Master Blender had the remarkable foresight to set aside a limited amount of the world’s most select whiskies. He marked the casks: To Be Opened Under Orders of the Master Blender Only. Years later, the Master Blender issued those orders. Premium enough to be deemed crown royal whiskey and distinctive enough to be called Special Reserve, Crown Royal Special Reserve is a blend of unparalleled lineage, an extraordinary find. Rich, mellow, woody, full-bodied and smooth.A blend of the finest Canadian whiskies. The whiskies selected for Crown Royal are always the smoothest and mellowest. Fully matured in specially selected oak casks, it is a perfect balance of smoothness and strength.
Crown Royal can be enjoyed straight up or on the rocks. Of course it’s just as enjoyable when mixed in the popular Crown & Cola, or in a classic, like the Royal Manhattan.

The most popular brands of Canadian whiskey, Crown Royal, Seagram’s V.O. and C.C. and are called for in bars all over the world.

Fuji FinePix S5000

Taken: May 1 2009 – Waterloo, Ontario

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history waterloo ontario canada

Artwork Comments

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