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You had me at Helvetica. by James Noble

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Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas’sche Schriftgiesserei (Haas type foundry) of Münchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with Akzidenz-Grotesk in the Swiss market. Originally called Die Neue Haas Grotesk, it was created based on Schelter-Grotesk. The aim of the new design was to create a neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be used on a wide variety of signage.

Helvetica from Linotype: http://www.linotype.com/526/helvetica-family.html

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true type, traditionalists, typography, type, switzerland, font, helvetica, font lovers, typeface, typographic

Founder and UX Director of award winning Melbourne Digital agency Carter.
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