You had me at Helvetica. by jndesigns
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You had me at Helvetica. by

Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas’sche Schriftgiesserei (Haas type foundry) of Münchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with Akzidenz-Grotesk in the Swiss market. Originally called Die Neue Haas Grotesk, it was created based on Schelter-Grotesk. The aim of the new design was to create a neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be used on a wide variety of signage.

Helvetica from Linotype: http://www.linotype.com/526/helvetica-family.html

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About jndesigns

UX, IA & Colouring in specialist (Yet to master staying inside the lines).

Founder & Creative Director of eco agency http://www.carterdigital.com.au

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true type, traditionalists, typography, type, switzerland, font, helvetica, font lovers, typeface, typographic

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