Jan Stead JEMproductions

Advice needed! How much should I charge? by Jan Stead JEMproductions

Posted on January 26, 2010

I have been asked if one of my images Stillness speaks can be used by a charitable organisation on one of their prayer cards. Not only will they credit me, but wish to pay me and have asked how much!!
I have no idea and don’t know the circulation or print run.

Given the purpose of the card and organisation, let alone that I may wish to attract further business from them, HOW MUCH SHOULD I ASK FOR?
I’ve never done this before, so need all the help and advice from you that I can get!

Thank you so much.
Jan

  • DonDavisUK

    DonDavisUK

    Hi Jan, that’s really marvellous news. It’s sooo difficult is it not?? I don’t really know how much you should charge my friend, but as it is for charity, I’d be generous with them…

  • Jan Stead JEMp...:

    Hi Don…yes it is difficult! I’m caught inbetween two conflicting concerns or interests, but before any of that, before any thought processes kicked in, I must confess to be stunned, amazed, shocked and just a little bit excited!!! The person who contacted me about this has been one of my greatest encouragers all along and was actually my very first ‘customer’. The first sales I made through Redbubble were 9 cards…to her…
    But that’s another story.
    I certainly want to be generous to them (my friend is one of the office bearers for this organisation) but also wish to protect my work, keep to copyright and also be regarded as a professional. So yes, therin lies my dilemma as the saying goes. But thank you for your advice and help. I really appreciate it Don..xx

    : ))) ?

  • picketty

    picketty

    so what is generous? Ask them to make a suggestion… do you want fame or income or both..lol
    Ask for a small credit on the card somewhere Jan

  • Jan Stead JEMp...:

    Thank you my friend for your advice…I have no idea what is generous…I know my first inclunation was to say, don’t worry about paying me….that’s fine. I’m happy to do it and yes, credit me by all means. And as to your question of what I want…well, the lot…my cake and being able to eat it as well! lol!
    The are already going to put a credit on the card somewhere, but I think I might ask them to actually include the word copyright, just to protect it….?
    I’ll let you know what happens…xxxx ANd thanks for your support, as always…

    :D : ))))

  • jell

    jell

    Jan i charge to anybody and that includes churches and schools £1 per card and my name is carried on the back
    But for charitable outlets i drop to 50 pence. Bearing in mind i print my own cards on photographic paper.
    If you have to contract printing out you would have to cover your costs and add on a percentage to be able to satisfy both parties
    Rule of thumb trade half of your general price it works for me then i only print small ammounts
    100 max

  • Jan Stead JEMp...:

    Hi John, thank you for your advice, support and encouragement. I take everything you have mentioned on board, but the circumstances are a tad different in that I am not doing the printing myself. The orgnaisation, which is both National (Australian) and Worldwide, is getting the printing done professionally themselves. I have supplied the mock up of the card as requested and the image file to them. So I guess my costs would include labour in formatting the cards and inserting their words as well as for the photo itself.

    No idea of their print run/s, so can’t charge on that basis…I’ll let you know what happens…thanks again…xxxx

    : ))))

  • Bev Woodman

    Bev Woodman

    Its always hard Jan but lay your cards on the table and discuss what they wish to do with the image and the number of cards they plan to print and destribute. If the cards are to be done through RB then you can add just a small markup on what the cards cost to you but if they are having the image reproduced onto their own material try to find out what profit they hope to make from each card and then just add a small markup. Don’t sign away the copyright though as that right can cost big $$. Being a charity you like to be charitable but is it a local charity or a big Australia wide or International charity because I then think the market is different there too as they are in the business of making money too. Ooooh!! and out of all of this Jan I really haven’t got a clue what to advise BUT I do know that I can congratulate you on this wonderful occasion … hope you sort it out and that you sell heaps♥

  • Jan Stead JEMp...:

    Hello my friend and thank you for your congratulations, as well as the advice. To answer some of your questions and fill in the gaps, they are getting the printing done professionally, with prayers inside and their logoes, both international and national on the back and inside the cover. So yes the distribution is potentially huge and exposure for me, massive. I only wish they had actually chose one of my better shots, but this seems to be the one they wanted.
    But yes, your words about national aor international raises a few matters in my mind which I had not previously considered…So thank you more than I can say!!!..xxxx

    : )))

  • Marion Chapman

    Marion Chapman

    if they are a charitable organisation then why not ask them what their budget is? That way you can secure the contract by negotiating a price that is good for you both. I reckon getting your name on the card would be the best part.
    Don’t know if this helps, but recently i had two images published in Art Monthly and they paid $60 per image.
    Good luck!!

  • Jan Stead JEMp...:

    WOW!!! 2 images published in Art Monthly @ $60 ea!!!! Congratulations Marion. That’s awesome!!!! What a wonderful credit to you and your remarkable talent!!! :D
    As to your wise words for me in my dilemma of a situation, I have asked what their budget is…just now in my latest email…actually, so I’ll wait and see what the answer is. And I agree, having my name on the card will be huge!!! I’ll have to get a copy or two of the card!!!
    I’ll let you know how it turns out. Thank you so much for your help…xxxx

    : ))))

  • ©FoxfireGallery -  C.Hummel

    ©FoxfireGaller...

    It really depends not just what the print run is, but also for how long e.g. many years.

    The commercial price is at lest $130 (that is cheap) for ther usage. Do not fall into the trap, like so many do, of saying oh but my name is on there, so I charge next to nothing. That is nonesense, and most organsation will see you as a ture amateur. That is what amateurs do.

    First ask them what hte print run is going to be and then charge them accordingly. If you go to photogprahers direct, they have a charging guide.

    Also you msut write a photogprahers contract, which they must sign to ensure that the do not over-run. the agreement must also include copyright clauses etc.

    If you do not define a time limit, usage etc, copyright, they could claim at a later date, that you sold a Royalty free version and they can use it in other publications too.

    Let me know if you are going , I might have an agreement which you then can tweak it to your needs.

    If you want to be a PRO than you must act like a PRO.

  • Jan Stead JEMp...:

    WOW!! WHat a lot to take in and such incredible advice! I have to run out now but will return to give a reply worthy of your detailed and thorough comment. I just wanted to let you know I’ve received it. Thank you so much for the time you’ve taken to help me. I appreciate it more than I can tell you. But I’ll try when I return.. ;)
    xxxxxx

  • Jan Stead JEMp...:

    Hi there…I said I’d come back, so I have. You might notice I’ve had a couple more bits of advice and answers since you left yours, but you are the one who has given me the most information and detail ~ food for thorough thought and a realisation that I do need to act like a PRO to quote you.
    This is a huge leap for me, although with hindsight, I realise it is really only yet another step in the journey. Each one has been unknown and unfamiliar territory until I’ve taken the risk. This is but another, but somehow it is potentially the most important so far. I will check out photographers direct, as you suggest, and also take this opportunity to familiarise myself with more of this aspect of the business.
    I’ve just bought/received my first DSLR (last one was eons ago and a film version, which died…lens fell apart!…) and two lenses…so am keen to get my act together in a big way. The capabilities of this are heading more into the professional area. Or at least the potential is there.
    Oh, and another aspect I hadn’t considered was the number of years they can use it for, the time limit.
    If you have an agreement I could tweak, that would be absolutely awesome!!
    Thank you so much for everything.
    But tell me….how much are your consultancy fees?lol!..xxxxOoOoXxXx

    :D : ))))))))))))))))))))))

  • Deanna Roberts Think in Pictures

    Deanna Roberts...

    Looks like you’ve got some great advice here Jan. I would definitely charge something – charities are not immune from paying costs, just like any business – they too have running/operating costs. Generosity is always recognised too of course, plus giving you credit is tantamount. Charges would depend on no. of cards to be printed and how often. Hope that helps :D

  • Jan Stead JEMp...:

    Hi Deanna!! (Love your new pic there by the way!)
    Thank you so much for your words of advice…coming from you, the business and motivational guru, I really value your wisdom. I agree about charities paying their costs, and this one is worldwide, with a National arm here in Oz. So I’d say they have a reasonalbe budget. I have asked about that…how much they have allocated for paying for a graphic/photo for the cards…but what I have taken them up on is crediting me and asked that they put it in as : ‘© Jan Stead JEMproductions, 2010’, although the year isn’t vital…but the © as a protection. So I am now feeling better about this…suspect my instincts were quite possibly in line…on the right track..! Will let you know how it goes…xxxxOo

    :D :D : ))))

  • jell

    jell

    Hi Jan having got more info from you all i can suggest is to make a charge for image and your time and let it go.
    Bearing in mind they are going to credit you on the back of card which is good advertising anyway and its for charity thats how i would get over it. But you must make a charge for all your formatting. Down to you is the bottom line. Good Luck Johnxxx

  • Jan Stead JEMp...:

    THank you more than I can say for taking the time to come back, check on my reply and add this additional advice. I was thinking very much along the same lines actually, so am glad to see I am on the right track. I won’t push the financials too much, but as the offer was made, will accept some $$. I completely trust my friend who asked me about this and know that she is one of my most enthusiastic promoters and encouragers. I just wanted to get an idea of how much I should say in answer to her request of ‘tell me how much’. So I guess I can now do that with some idea of what is reasonable and right…xxxx

    : )

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