James R Ford is a British artist whose practice is engaged with pastimes, pursuits and obsessions. Ford delves into the activities and influences of his childhood as a way of both embarking and staying put. Exploring notions of repetition, boredom and idiocy with a sense of humour and pathos. His body of work consists of projects and investigations based around observations, process and play: ranging from inventing a new home based sport, to covering a Ford Capri in over 4,000 toy cars, to spending countless hours scribbling loops.
Ford’s best known artwork, House Gymnastics, is an exceptional example of the artist’s knowledge and use of mass media to generate and distribute artwork. In 2002 Ford, with collaborator Spencer Harrison, created the faux fitness regime which started as an online project, developed a cult following, and became an internationally published book.