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Branding Research ::: Tell Me Is it All Just Spin?
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Now no one wants to do a survey.
Usually they are time consuming and a little irritating like a pap smear or prostate examination.
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i’ll do your survey. answers will be cynical and contain management speak and multi-syllable verb-adjective-noun combinations (no less than 3 in any instance) parading as something meaningful, but ultimately bereft of content. I will probably quote from David Foster Wallace’s apposite ‘Mr Squishy’. A hauntingly accurate Must Read for anyone in marketing – mostly to disabuse themselves of the unwarranted notion that what they are saying (and doing) is helping anyone or is a meaningful way for a human to spend their years on earth. That kinda thing.