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Lipstick and Desire by flyrod

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THE STORY
In 1950 the small town of Lake Cloud Minnesota had a silver lining named Greta Olsen, a farmers daughter whose only monogamous relationship was with her car, a 1948 Chevrolet Fleetline. The tall twenty two year old fair skinned blond could turn heads faster than a tennis match between Bjorn Borg and Jimmy Connors. Back in the fifties there were only two ways for a girl like Greta to get out of a small town like St. Cloud, a fast car or a rich man. Greta saw no reason to deny herself of either.
Greta had a love for all things red, especially her dresser drawer full of Elizabeth Arden Lipsticks. She had every shade including Red Feather, Radiant Peony, Crimson Lilac, and Paradise Pink. But when Greta wanted to turn up the heat she always reached for a saturated hue known as “Stop” Red, an ironic choice for a woman who rarely applied the term to either her car or her men.
When Greta went shopping for her car she was disappointed to learn that the selection of colors wasn’t quite as extensive as what she was accustomed to when buying make-up at the cosmetics counter in Dayton’s Department Store. For a woman who was unaccustomed to settling for the standard fare there was only one solution to Greta’s dilemma, and that would require a visit to Anderson’s Body Shop.
You should have seen the place when the Scandinavian bombshell in the tight red skirt and partially buttoned white silk blouse strolled into the garage with her hips swinging like a well-oiled pair of saloon doors. Lug nuts dropped and every dipstick in the building pointed north when she uttered the words “I’m looking for some body work”. Three guys knocked over a cabinet of socket wrenches in a dash to grant the goddess her wish. The woman knew what she wanted and she reached into her handbag and turns the base of a lipstick case that housed the scarlet shade that she favored. “Match this color and paint it on that automobile and we can do business” she said with confidence. Two week later Greta and the Chevy Sedan were seen on Highway 41 East heading for Minneapolis where in a mater of month she would marry a wealthy man named Red Anderson. He would be the first of seven husbands who all made sure this woman’s material possessions were red and that her bank account was in the black.
Now that my friends, is how the first red Chevrolet was born.

THE TOOLS
Canon 5D Mark 2, 24-105 mm 1:4 lens
Photoshop CS5
Mac Pro with Waycom Tablet

THE PROCESS
The car was shot in natural sunlight at a car show. The original color was aqua with pearl white. I shifted the hue to red and increased the saturation to get the bright color. Because white is a neutral so it stayed the same. The chrome on the car had a lot of blue reflections from the sky, which turned orange when I did the hue shift. I went into selective color under applications and decreased the yellow and increased the magenta. This changed the chrome reflection to a rose color that married nicely to the background. The ground under the car is the asphalt it was photographed on with a cooler gray that also happened when I did the hue shift on the car. A zoom blur was added to give a sense of motion. I created a mask for the headlights and made them brighter, and then I added an outer glow. I Googled “Taillight” and found a picture from a parts store online that I dropped into a mask of the turn signal. I added an outer glow to it as well.

Happy Cruising,
Flyrod

Tags

1948 chevrolet, fleetline, automobile, coupe, chevy, car, red, lipstick, cruiser, antique, restoration

The name’s Flyrod. American car culture is my thing. If it rolls, roars, or rumbles I’m into it. Statistics and facts aren’t my gig. My mission is to track down and capture the infamous rides that make up pop culture, and to tell their stories.

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Comments

  • John Schneider
    John Schneideralmost 3 years ago

    …. and I guess I’ll take thhat story to the bank! Like you don’t know this… you do awesome work, sir! – John

  • Thanks very much John, I appreciate the encouraging words.

    – flyrod

  • AuntDot
    AuntDotalmost 3 years ago

    Another fabulous adventure and fabulous image to match! John has it right — you do awesome work!

  • That’s really nice of you to say. Thanks.

    – flyrod

  • Rebecca Cozart
    Rebecca Cozartalmost 3 years ago

    Fabulous!

  • Thanks Rebecca. I checked out your work and I really like your sense of detail and composition.

    – flyrod

  • barkeypf
    barkeypfalmost 3 years ago

    Your use of “hue shift” is amazing. I never knew it could make a dramatic change like it has here. I’m with Joh, AuntDot & Rebecca. Awesome & fabulous flyrod

  • Thanks Paul, always appreciated.

    – flyrod

  • JohnDSmith
    JohnDSmithalmost 3 years ago

    I`m in awe everytime I look at your awesome work….

  • Rebecca Cozart
    Rebecca Cozartalmost 3 years ago

    Thanks for the VERY kind compliment. Your work is the best!

  • WildBillPho
    WildBillPhoalmost 3 years ago

    Excellent! Thanks again for sharing your process!

  • Kevin Krueger
    Kevin Kruegeralmost 3 years ago

    I don’t know what I like better, the image, or the provenance. Very well done on both Sir Flyrod!
    and like Bill said, ‘Thanks for sharing your process’.

    Regards

  • vigor
    vigoralmost 3 years ago

    Wonderful image!

  • Thanks Vigor.

    – flyrod

  • Andrew (ark photograhy art)
    Andrew (ark ph...almost 3 years ago

    This is really cool, love the comp and pov.

  • Thanks sickem

    – flyrod

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