Our society’s addiction to oil and oil based products is threatening the human race. Corporate greed is compromising human rights and the environment. Things must change before it’s too late.

This concept is designed to quickly communicate the relationship between oil consumption and human suffering. The image of a hand gun and the use of the colour red represents blood and human suffering. The fuel pump nozzle and use of black represents oil and petrol consumption. The link between the two items is the ‘trigger’, each of which is designed to be levered by the human finger.