Elena Savitskaya

I am a Graphic and Web Designer, based in London. All of my life i had a passion about design, psychology and marketing. I come from a Marketing Management background and when it comes to Graphic Design i have my own definitions of goals that designers need to achieve. In my opinion, it’s not all about “pretty graphics”. When pictures got printed on product packaging for the first time, the idea behind it was very simple: boost sales. And that’s the goal in a clever approach to Graphic Design. Pure “eye candy” won’t work anymore. It has to have a marketing strategy behind it, be memorable, be well-researched. I think that combining these principles with the “eye candy” achieves the right result for my clients and me.

Overall, I’ve been a Graphic Designer for 5 years now. I also had a divine experience of working in Online Marketing Agency and wining them their first award for Web Design and User Experience.

Oh, almost forgot my main tools of trade – my skills.
Currently I’m using the following software for my projects: Photoshop, Illustrator, InDesign, Flash, Dreamweaver, CorelDRAW, After Effects. I’m capable of handcoding HTML and CSS in a valid and Search Engine Friendly way.

All the best,
Elena
www.elenasavitskaya.com