Victoria Gardens in Rancho Cucamonga, CA. USA

Victoria Gardens are decorated with faux painted advertising murals, and old neon signs for non-existent shoe repair and malt shops have been salvaged and mounted along corridor walls to create the feel of a 1950’s main street, complete with streetlamps, benches, and even street signs for the pedestrian corridors. So, for the developer of Victoria Gardens and the city of Rancho Cucamonga, the required Route-66 streetscaping along Foothill presented an opportunity to reinforce the project’s design and marketing theme, and the developer implemented the Foothill streetscaping to the fullest extent possible. As a result, citizens of Rancho Cucamonga and the rest of the Inland Empire approaching Victoria Gardens by car from Foothill Boulevard can now experience
an integrated simulacrum of American urbanism in both the private and the public realm.