PROMOTION is Presentation and Proliferation with Planning
Presentation has to be exciting, impeccably presented, well-planned, and stimulate potential buyers to pull out their wallets. Here’s one presentation I did of one artist’s work, a wonderful artist named Ed Kinnally.
Ed admits he’s terrible at presentation, but he’s got some really solid, saleable work. So do most artists. What they fail at is effective presentation, then planning an effective strategy for campaigning themselves with that presentation.
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